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To beef up in marketing, Salesforce will buy Krux for $340M in cash, up to $750M overall

Salesforce is makingyet another acquisition, once again to build out its footprint in marketing and adtech. The company has just confirmed that it is buying Krux, a company that tracks traffic (data signatures) across multiple devices e.g. desktop, mobile, tablet, set-top and channels display, social, search, video. In a statement to the SEC, Salesforce said […]

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Adikteev raises $12 million for its mobile marketing platform

French startup Adikteev raised a $12 million funding round led by Ring Capital and BNP Paribas Développement, with existing investors ISAI, Ventech and Laurent Asscher also participating. It’s also worth noting that it represents Ring Capital’s first investment after raising its initial $170 million fund. Adikteev is an adtech startup that previously acquired Motion Lead, […]

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Become a #content queen with this digital marketing course

Image: Pixabay.com Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The field of digital marketing is extremely, well, vague. From copywriters to data analysts to coders, nearly any professional could be performing digital marketing tasks at this very moment. Digital marketing skills are extremely beneficial for […]

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Adele’s Childhood Photo Is Excellent Marketing For Her New Single

Here’s the difference between you and Adele.  Your childhood photos are adorable, yet sometimes embarrassing, reminders of your past, and hers are used to sell records. Lots of records.  On Friday, the superstar revealed “When We Were Young” as the second single off her record-smashing album “25.” Appropriately, the single’s artwork features an adorably awkward childhood […]

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Mayweather, McGregor & Diaz Exchange Words On Social Media

Nate Diaz has decided that he would jump into the Twitter exchange alongside Floyd Mayweather and Conor McGregor. Over the last few weeks, the Boxing Legend has posted videos of him entering a cage while Showtime executive Stephen Espinoza has been using “MayweatherMMA” hashtags to complete the tease of Mayweather potentially fighting under the UFC […]

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How Everette Taylor went from a homeless college dropout to chief marketing officer at Skurt

Ruben Harris is a professional cellist and a recovering investment banker who now leads partnerships in San Francisco for Honor, a healthcare startup focused on seniors. He is also a founder of the Breaking Into Startups podcast. More posts by this contributor: At 50, Dev Bootcamp’s Michael Jay Walker quit his day job to learn […]

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Usage digital marketing techniques to sell your car.

ad.Unique selling point Attempt to determine at least one product that is unique to your cars and truck to assist separate you from the competition. It might be that your vehicle has the most affordable mileage of any other 2010 VW Golf on the market, or it had a complete primary dealership service history(REALLY uncommon […]

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Beware of Friends!! Check out what this lady’s friend did to her on social media that made her share her HIV status (photos)

A beautiful Nigerian lady has been forced to share her HIV test result on social media after her friends attempted to publicly soil her name. Her friend accused her of being HIV positive. Identified as Balogun Kemisola Seunfunmi, she took to her Facebook handle to reveal her HIV status in order to counter her friend’s […]

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