Category Archives for Marketing

Experts poke holes in marketing claims about fidget spinners

Teachers' worst nightmare.Image: Drew Angerer/Getty Images Fidget spinners are a fun, relaxing fount of mindless entertainment. But are they really more than a cheap toy? Some experts say no. Despite

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Musk Employs Unusual Marketing Plan for Model 3: ‘Anti-Selling’

An unlikely naysayer has emerged as Tesla Inc. prepares to market the all-important Model 3 sedan to consumers: Elon Musk himself. Two months before the electric-car maker plans to begin production

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Mailchimps marketing automation tools are now available for free

MailChimp is probably best known for its basic email newsletter services, but it has long offered a number of more advancedmarketing tools; for example, one that allows its users to follow up with online

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Amazon’s NFL Deal Includes $30 Million in Free Marketing

Amazon’s deal to stream NFL Thursday night games includes as much as $30 million worth of marketing and promotion of the football league, pushing the total value of the contract as high as $80 million,

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Adele’s Childhood Photo Is Excellent Marketing For Her New Single

Here's the difference between you and Adele.  Your childhood photos are adorable, yet sometimes embarrassing, reminders of your past, and hers are used to sell records. Lots of records.  On Friday,

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Taylor Swift believes in a thing called marketing

Image: screengrab, mashable Taylor Swift believes in a thing call marketing. America's sweetheart and now America's greatest corporate sponsor lip syncs and dances around her home (or something like

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Explore the changing landscape of digital marketing in a special #Mashies Twitter chat

Image: Mashable Composite Digital media is constantly in an ebb and flow of change. The things that were relevant to us a year ago are now considered obsolete. As leaders in such a fluctuating market,

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How to navigate the dynamic digital marketing world

Image: Krolone/Getty Images Mashable recently hosted a special #Mashies Twitter chat to discuss how to adapt to the changing landscape of digital marketing. See also: Explore the changing landscape

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15+ Clever Guerrilla Marketing Ideas By Store Owners Who Use Their Heads Instead Of Money

Marketing can be e-x-p-e-n-s-i-v-e... Luckily, there's always the guerrilla marketing alternative. For those who don't know, it's a marketing strategy that focuses on imagination, original ideas, and low

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Boy, X-Men: Apocalypses Marketing Was All Over the Map, Huh?

With the possible exception of the Wolverine movies (which we’re a little tired of), the X-Men franchise has always been the forgotten superhero cinema franchise. They deserve far more credit than

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