Category Archives for Marketing

Marketing tech company Zeta Global raises $140M at a $1.3B valuation

Zeta Global, the marketing tech company that has recently acquired the likes of eBays enterprise arm and Acxiom Impact, is preparing for another round of acquisitions and investments in its technology.

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5 ways inclusive marketing can benefit your business feat. Nigel Barker

Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it's the secret ingredient behind creating ads that set out to empower people and create confidence

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Amazon’s NFL Deal Includes $30 Million in Free Marketing

Amazon’s deal to stream NFL Thursday night games includes as much as $30 million worth of marketing and promotion of the football league, pushing the total value of the contract as high as $80 million,

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Become a #content queen with this digital marketing course

Image: Pixabay.com Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The field of digital marketing is extremely, well, vague. From copywriters

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Taylor Swift believes in a thing called marketing

Image: screengrab, mashable Taylor Swift believes in a thing call marketing. America's sweetheart and now America's greatest corporate sponsor lip syncs and dances around her home (or something like

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Explore the changing landscape of digital marketing in a special #Mashies Twitter chat

Image: Mashable Composite Digital media is constantly in an ebb and flow of change. The things that were relevant to us a year ago are now considered obsolete. As leaders in such a fluctuating market,

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How to navigate the dynamic digital marketing world

Image: Krolone/Getty Images Mashable recently hosted a special #Mashies Twitter chat to discuss how to adapt to the changing landscape of digital marketing. See also: Explore the changing landscape

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Organizing your marketing tech stack

Kobie Fuller Contributor More posts by this contributor: Startup Marketing And How Emotion Drives Customer Action Figuring out how to organize your marketing stack is almost like putting

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15+ Clever Guerrilla Marketing Ideas By Store Owners Who Use Their Heads Instead Of Money

Marketing can be e-x-p-e-n-s-i-v-e... Luckily, there's always the guerrilla marketing alternative. For those who don't know, it's a marketing strategy that focuses on imagination, original ideas, and low

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Boy, X-Men: Apocalypses Marketing Was All Over the Map, Huh?

With the possible exception of the Wolverine movies (which we’re a little tired of), the X-Men franchise has always been the forgotten superhero cinema franchise. They deserve far more credit than

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