Category Archives for Marketing

Insider, a marketing platform for emerging markets, secures $2.2M to expand

Insider, a unified online marketing platform out of Turkey, has secured a $2.2 million Series A round of financing, bringing its total funding since launching in 2012 to $3.3 million. That may not sound

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To beef up in marketing, Salesforce will buy Krux for $340M in cash, up to $750M overall

Salesforce is makingyet another acquisition, once again to build out its footprint in marketing and adtech. The company has just confirmed that it is buying Krux, a company that tracks traffic (data

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Why an unhackable mobile phone is a complete marketing myth

David Jevans Crunch Network Contributor David Jevans is vice president of mobile security at Proofpoint and chairman of the Anti-Phishing Working Group. How to join the network The mobile security

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Mobile marketing and data startup mParticle raises $17.5M

mParticle announced today that it has raised $17.5 million in Series B funding. The New York City startup helps marketers collect user data through a variety of services and then funnel that data to

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A marketing campaign to get people in Africa to eat sweet potatoes? It’s working.

Random thoughts I have while looking at sweet potatoes: "You'd look great as a plate of fries." "Honestly, who was the first to decide to put marshmallows all over you?" "Wait. Are these yams?" A

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Uber’s drones were creepy, but online marketing might be worse

Image: Getty Images Earlier this year, Uber deployed drones in Mexico City to hover near vehicles stuck in traffic while displaying advertisements for UberPOOL, the company's carpool service. The ads

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Everything your small business needs to know about the evolving world of marketing

What the heck is an "influencer"? Marketing has changed a lot since the glory days of Madison Avenue and for small business owners, sometimes the best solutions are ones you can implement yourself. To

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Jared Kushner Hired ‘The Purge’ Publicist, An Expert In Marketing Dystopia

PresidentDonald Trump made headlines earlier this year (when does he not?) after he announced a new slogan for his 2020 reelection campaign: Keep America Great. This was significant besides Trump getting

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Marketing and optimization startup Zarget raises $6M

Zarget announced yesterday that it has raised $6 million in Series A funding. Co-founder and CEO Arvind Parthiban said Zargets goal is to build a full suite of products for small businesses to track

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xAd raises $42.5M more, buys WeatherBug to boost location-specific marketing

xAd, thead network that servesyou ads in apps and mobile web pages based on your location, is today announcing another hefty round of funding, as well as its first acquisition in the world of consumer

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