Category Archives for Marketing

15+ Clever Guerrilla Marketing Ideas By Store Owners Who Use Their Heads Instead Of Money

Marketing can be e-x-p-e-n-s-i-v-e... Luckily, there's always the guerrilla marketing alternative. For those who don't know, it's a marketing strategy that focuses on imagination, original ideas, and low

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Boy, X-Men: Apocalypses Marketing Was All Over the Map, Huh?

With the possible exception of the Wolverine movies (which we’re a little tired of), the X-Men franchise has always been the forgotten superhero cinema franchise. They deserve far more credit than

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Samsung Profit Tops Estimates on S7, Lower Marketing Costs

Samsung Electronics Co. reported second-quarter profit that beat analysts estimates, fueled by stronger sales for Galaxy S7 smartphones and aggressive cost cuts. Net income, excluding minority interests,

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Local plumber gets an A+ in marketing for creative decal

A plumber waves from inside ofThe Sault's Plumber truck.Image: The Sault's Plumber/Facebook Plumbing is a dog-eat-dog kind of business and those with the strongest truck decals have the upper hand. The

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50 of the top Snapchat marketing influences (that aren’t DJ Khaled)

DJ Khaled records a Snapchat video as he performs onstage during the 2016 Budweiser Made in America Festival at Benjamin Franklin Parkway on September 4, 2016 in Philadelphia, Pennsylvania.Image: Getty

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Insider, a marketing platform for emerging markets, secures $2.2M to expand

Insider, a unified online marketing platform out of Turkey, has secured a $2.2 million Series A round of financing, bringing its total funding since launching in 2012 to $3.3 million. That may not sound

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Weebly updates its website builder with a focus on e-commerce and marketing

Weebly launched a new version of its platform today. While the company started out as an easy-to-use website creator and editor (I used it to build my own website), CEO David Rusenko said that with Weebly

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To beef up in marketing, Salesforce will buy Krux for $340M in cash, up to $750M overall

Salesforce is makingyet another acquisition, once again to build out its footprint in marketing and adtech. The company has just confirmed that it is buying Krux, a company that tracks traffic (data

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Why an unhackable mobile phone is a complete marketing myth

David Jevans Crunch Network Contributor David Jevans is vice president of mobile security at Proofpoint and chairman of the Anti-Phishing Working Group. How to join the network The mobile security

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Mobile marketing and data startup mParticle raises $17.5M

mParticle announced today that it has raised $17.5 million in Series B funding. The New York City startup helps marketers collect user data through a variety of services and then funnel that data to

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