Category Archives for Marketing

Time Inc. is launching its own influencer marketing network with help from Speakr

Time Inc. is getting into the influencer marketing business in a bigger way, witha new offering called Time Inc. Connect. This influencer network will be powered by startup Speakr;as explained to me

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How Alibaba Turns Wealthy Shopaholics Into a Marketing Squad

Meng Cui Yi spent almost $90,000 at Alibabas online mall in the past year. The 33-year-old restaurateur buys pretty much everything thereBurberry apparel, La Mer skincare products, furniture, groceries

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Heres The App That Thinks LOL Women Are Stupid Is A Good Marketing Strategy

Here’s how fake news is created in order to get you to buy stuff: An app company (Good&Co) seems to be making money off this photoshopped tweet which was a successful attempt to go viral and

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Splash transitions to B2B event marketing with $7M in new funding

Splash, the event marketing platform based out of New York, has just announced the close of a $7 million Series B funding round led by Ascent Venture Partners, with participation from Spark Capital,

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Lyft’s marketing head looks back at 2016 and ahead to 2017

Melissa Waters, vice president of marketing at LyftImage: lyft When you think of the ride-hailing industry in the U.S., two names should come to mind. But while Uber boasts name recognition for starting

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The Most Absurd Deadpool Marketing, From Tinder to Obscene Emoji

Tinder/WIRED If the Deadpool marketing campaign hasn’t crossed at least one of your screens by now, you are a statistical outlier. As we careentoward the movie’s February 12 release, the

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5 digital marketing trends that won’t survive 2017

A crew member walks from under the main stage during the New Year's Eve celebration at Times Square, Saturday, Dec. 31, 2016, in New York.Image: AP/Julio Cortez As Benjamin Franklin wrote, Nothing is

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Twitter’s Leslie Berland shares the marketing strategy behind the microphone

Image: Jennifer S. Altman What's posted on Twitter inspires headlines, but looking at the last few years of stories about Twitter itself? Not so inspirational. Rampant abuse is leading high-profile celebrities

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DataSift connects with LinkedIn as its latest social marketing partner

DataSift, which taps and structures data from social networks to provide more insights into it, has added a new partner toits own network. The company has linked up with LinkedIn the social network for

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Marketing and investment firm Wareness expands beyond hardware

Its been about three years since PR firm VSC launched Wareness, a studio within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has

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