Category Archives for Marketing

Lyft’s marketing head looks back at 2016 and ahead to 2017

Melissa Waters, vice president of marketing at LyftImage: lyft When you think of the ride-hailing industry in the U.S., two names should come to mind. But while Uber boasts name recognition for starting

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The Most Absurd Deadpool Marketing, From Tinder to Obscene Emoji

Tinder/WIRED If the Deadpool marketing campaign hasn’t crossed at least one of your screens by now, you are a statistical outlier. As we careentoward the movie’s February 12 release, the

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5 digital marketing trends that won’t survive 2017

A crew member walks from under the main stage during the New Year's Eve celebration at Times Square, Saturday, Dec. 31, 2016, in New York.Image: AP/Julio Cortez As Benjamin Franklin wrote, Nothing is

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Twitter’s Leslie Berland shares the marketing strategy behind the microphone

Image: Jennifer S. Altman What's posted on Twitter inspires headlines, but looking at the last few years of stories about Twitter itself? Not so inspirational. Rampant abuse is leading high-profile celebrities

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DataSift connects with LinkedIn as its latest social marketing partner

DataSift, which taps and structures data from social networks to provide more insights into it, has added a new partner toits own network. The company has linked up with LinkedIn the social network for

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Marketing and investment firm Wareness expands beyond hardware

Its been about three years since PR firm VSC launched Wareness, a studio within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has

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Hull aggregates customer data from all your marketing services

Chances are youre generating a lot of data about your customers, but its a mess to get a good overview of their profiles. Hull wants to be the central hub for all of your customer data so that you can

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Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more

Facebook today announced a laundry list ofupdates regardingits measurement partnership program,including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify.

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Chlo Grace Moretz responds to squeamy ‘Red Shoes’ marketing

Image: mashable composite/shutterstock/locus creative Chlo Grace Moretz may have voiced Snow White for the now-vilified Red Shoes and the 7 Dwarfs, but the actress has publicly denounced the film's marketing

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Emoji marketing startup Inmoji raises another $1.5M

Emojis not just a fun way to avoid writing actual words, but also an opportunity for? Well, Inmoji, a startupthat createsemoji-focused marketing campaigns, is announcing that it has raised an additional

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