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Udacity adds robotics and digital marketing Nanodegree programs, 21 new hiring partners

Today at the inauguralUdacity Intersect conference, the online education startup announced new robotics and digital marketing variants of its popular Nanodegrees an effort to expand its corpus of 21st century skills-based courses. In addition to the new degrees, Udacity is adding 21 new hiring partners spanning the automotive, defense, tech, hardware and telecommunicationsindustries. And, lastly, […]

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Everything your small business needs to know about the evolving world of marketing

What the heck is an “influencer”? Marketing has changed a lot since the glory days of Madison Avenue and for small business owners, sometimes the best solutions are ones you can implement yourself. To master the art of inexpensive digital marketing, you’ll need to get acquainted with social media campaigns, SEO and, of course, influencer […]

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5 evergreen hacks for material marketing in 2018

As we leave 2017 behind, we can be sure 2018 will be just as loaded with new digital functions, challenges and chances. Something that won’t alter for the bulk of social networks and content online marketers is that time and resources will stay at a premium. With that in mind, here are some low-hanging, evergreen(ish) […]

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Marketing and investment firm Wareness expands beyond hardware

Its been about three years since PR firm VSC launched Wareness, a studio within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has backed 14 companies. The next step? Looking beyond hardware founder and CEO Vijay Chattha told me that the studio is now looking to work […]

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Russia’s trolls and the spreading chaos on social media – Daily Breeze

Why should Russian internet trolls’ interference in Western elections through social media propaganda stop with United States elections? Well, it doesn’t, of course. And it’s a matter that should be of concern to all citizens of the world’s democracies and all Americans, including supporters of President Trump, who was the apparent chosen favorite of the […]

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How Alibaba Turns Wealthy Shopaholics Into a Marketing Squad

Meng Cui Yi spent almost $90,000 at Alibabas online mall in the past year. The 33-year-old restaurateur buys pretty much everything thereBurberry apparel, La Mer skincare products, furniture, groceries and more. After Alibabas annual Singles’ Day sale last year, Mengs purchases were piled so high outside her Shanghai apartment her businessman husband could barely get in the […]

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Twitter’s Leslie Berland shares the marketing strategy behind the microphone

Image: Jennifer S. Altman What’s posted on Twitter inspires headlines, but looking at the last few years of stories about Twitter itself? Not so inspirational. Rampant abuse is leading high-profile celebrities to abandon the service. Same with c-suite executives and other prominent users. As for everyone else, user growth has all but stalled. Twitter’s aspirations […]

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