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This $39 digital marketing training bundle will help boost your career credentials

Image: pexels If you’re buying it, you’re probably buying it online. So if you’re selling it, you need to know the ins and outs of digital marketing. This is no small task — it’s an ever-changing landscape, and different platforms sometimes require entirely different approaches. But that’s where the Digital […]

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Marketing and investment firm Wareness expands beyond hardware

Its been about three years since PR firm VSC launched Wareness, a studio within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has backed 14 companies. The next step? Looking beyond hardware founder and CEO Vijay Chattha told me that the studio […]

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Social media monitor Brandwatch acquires content marketing platform BuzzSumo

Brandwatch, a social media monitoring company, has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. BuzzSumo never raised beyond seed stage and was in effect bootstrapped by its founders. The acquisition adds an important arrow into Brandwatch’s quiver, which raised a $33 million C-round war […]

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Everything your small business needs to know about the evolving world of marketing

What the heck is an “influencer”? Marketing has changed a lot since the glory days of Madison Avenue and for small business owners, sometimes the best solutions are ones you can implement yourself. To master the art of inexpensive digital marketing, you’ll need to get acquainted with social media campaigns, […]

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