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10 marketing books you should read in 2017

Image: Shutterstock / Rawpixel.com Interview after interview with top performers tends to reveal similar daily habits: an early wake time; a regular exercise regimen; and a designated time for reading. Reading a lot wont necessarily make you a great leader, but it seems great leaders tend to read a lot with rare exceptions. Great leaders […]

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AI-powered customer marketing platform Ometria raises $6M Series A

Ometria, a customer marketing platform which says it’s “AI-powered” has raised $6m in Series A funding. US-based Summit Action led the round, along with an investment syndicate backed by individuals with roles inside some key retailers. Ometria has now raised a total of $11m to accelerate the development of its customer marketing platform, which, it […]

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The Pause Pod is just a small tent, despite the fancy marketing

You like naps, right? The hopeful entrepreneurs behind the Pause Pod do, too.  So they invented what they’re calling, “the world’s first private pop up space suitable for all your relaxation needs.” Friends, it’s a tent. It’s a small tent! It comes in a round storage tote that you’re ostensibly supposed carry around, awaiting the […]

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How Everette Taylor went from a homeless college dropout to chief marketing officer at Skurt

Ruben Harris is a professional cellist and a recovering investment banker who now leads partnerships in San Francisco for Honor, a healthcare startup focused on seniors. He is also a founder of the Breaking Into Startups podcast. More posts by this contributor: At 50, Dev Bootcamp’s Michael Jay Walker quit his day job to learn […]

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Influencer Marketing A Definitive Guide For 2019

Influencer marketing is on the rise, and there’s a good reason why. Traditional commercials and print ads don’t work because people aren’t using big screens (TVs) or medium screens (computers) like they used to. More and more young people identify as “cord cutters” or “cord nevers.” Basically, people like their small screens (phones). And the […]

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Learn how marketing campaigns go viral, straight from the experts who know how to do it

Image: Shutterstock / nopporn Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The world of digital marketing moves at lightning speed. What was printed today in a textbook or a virtual tutorial may very well be obsolete tomorrow. That’s why it’s so valuable to get your […]

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Want To Work For Us? Apply To Be Our Fall Marketing Intern

Responsibilities: Assist the Marketing Director with daily marketing tasks Assist with reviewing and analyzing marketing analytics Assist with planning and securing marketing event details Assist Content Creator with Instagram styling Source and secure styling items when necessary Assist the Office Community Manager with relevant office administration such as PR mailings Please note, this is an […]

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