Close

David

Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more

Facebook today announced a laundry list ofupdates regardingits measurement partnership program,including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launchof a new online portal to help marketers see how their Facebook ads perform, in comparison with […]

Read More

Become a #content queen with this digital marketing course

Image: Pixabay.com Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The field of digital marketing is extremely, well, vague. From copywriters to data analysts to coders, nearly any professional could be performing digital marketing tasks at this very moment. Digital marketing skills are extremely beneficial for […]

Read More

Startup events platform Tech.co acquired by digital marketing firm MVF

Tech.co, an online platform and events organizer for startups, announced today that it has been acquired by digital marketing firm MVF. The deal’s terms were undisclosed. Tech.co originated from Tech Cocktail, which was created in 2006 by Frank Gruber and Eric Olson to connect the Chicago startup ecosystem by hosting regular events before accelerators and […]

Read More

Master the art of social media marketing without going back to school

Image: pexels Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Maybe you’re thinking about going into the PR industry. Or maybe you just want to pick up some essential communications skills that’ll help you in any industry. Whatever it is, you probably don’t want to go […]

Read More

Marketing personalization startup Dynamic Yield adds $9M to its Series C, bringing it to $31M

Dynamic Yield, which uses machine learning to help online marketers personalize customer experiences on their site, has added $9 million to its Series C, bringing it to a new total of $31 million. Its new investors are DTCP (Deutsche Telekom Capital Partners) and La Maison. The round was first announced in December, with participation from […]

Read More