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How to navigate the dynamic digital marketing world

Image: Krolone/Getty Images Mashable recently hosted a special #Mashies Twitter chat to discuss how to adapt to the changing landscape of digital marketing. See also: Explore the changing landscape of digital marketing in a special #Mashies Twitter chat Over the course of an hour, @MashBusiness covered an array of questions, […]

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Learn the digital marketing skills you need to grow a massive user base

Image: pixabay Digital marketers have their work cut out for them these days. With the onslaught of content flowing in and out of everyone’s news feeds, it has become increasingly hard to capture the attention of users. Marketers need to find a way to make their content stand out amongst […]

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Local plumber gets an A+ in marketing for creative decal

A plumber waves from inside ofThe Sault’s Plumber truck.Image: The Sault’s Plumber/Facebook Plumbing is a dog-eat-dog kind of business and those with the strongest truck decals have the upper hand. The Sault’s Plumber, a plumbing business located out of Sault Sainte Marie, Ontario, Canada knows how to stand out. The […]

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Marketing and investment firm Wareness expands beyond hardware

Its been about three years since PR firm VSC launched Wareness, a studio within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has backed 14 companies. The next step? Looking beyond hardware founder and CEO Vijay Chattha told me that the studio […]

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Finnish marketing automation startup Smartly.io targets U.S. growth after $20M secondary funding

Smartly.io, a Helsinki-based company that makes automated marketing software for Facebook advertisers, announced today that it has raised $20 million in secondary funding by selling existing stakeholder’s shares to venture capital firm Highland Europe. Founded in 2013, Smartly.io founder and CEO Kristo Ovaska says it has been profitable for two […]

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