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Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more

Facebook today announced a laundry list ofupdates regardingits measurement partnership program,including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launchof a new online portal to help marketers see how their Facebook […]

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Bluecore marketing automation platform raises $35 million in Series C

Bluecore, the automated marketing platform for ecommerce brands, has today announced the close of a $35 million Series C round of funding. Norwest Venture Partners led the round, with participation from existing investors including Georgian Partners, FirstMark Capital, and Felicis Ventures. As part of the deal, NVP’s Scott Beechuk will […]

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Time Inc. is launching its own influencer marketing network with help from Speakr

Time Inc. is getting into the influencer marketing business in a bigger way, witha new offering called Time Inc. Connect. This influencer network will be powered by startup Speakr;as explained to me by Time Inc.s senior vice president of digital business development and business operations Regina Buckley, this means Time […]

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Fullscreen acquires influencer marketing startup Reelio

Digital media company Fullscreen announced this morning that it has acquired Reelio . The startup has described itself as “the Match.com of brands and creators on YouTube,” collecting data about video creators and connecting them with marketers who want to use their skills and reach their audience. In the announcement, […]

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10 marketing books you should read in 2017

Image: Shutterstock / Rawpixel.com Interview after interview with top performers tends to reveal similar daily habits: an early wake time; a regular exercise regimen; and a designated time for reading. Reading a lot wont necessarily make you a great leader, but it seems great leaders tend to read a lot […]

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