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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and […]

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Learn Everything About Digital Marketing For Less Than $20

1. Advertisement From copywriters to data analysts to coders, most professionals in the digital realm could be performing digital marketing tasks at this very moment. The point is that digital marketing skills are extremely beneficial for you to know. The 2017 Complete Digital Marketing Course is a great way to pick up those skills for […]

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As marketing data proliferates, consumers should have more control

At the Adobe Summit in Las Vegas this week, privacy was on the minds of many people. It was no wonder with social media data abuse dominating the headlines, GDPR just around the corner, and Adobe announcing the concept of a centralized customer experience record. With so many high profile breaches in recent years, putting […]

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50 of the top Snapchat marketing influences (that aren’t DJ Khaled)

DJ Khaled records a Snapchat video as he performs onstage during the 2016 Budweiser Made in America Festival at Benjamin Franklin Parkway on September 4, 2016 in Philadelphia, Pennsylvania.Image: Getty Images for Anheuser-Busch One of the major complaints people have about Snapchat is that its hard to know who to follow. In fact, even if […]

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5 ways inclusive marketing can benefit your business feat. Nigel Barker

Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers. SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash Inclusive marketing is marketing that doesn’t specifically target one […]

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Time Inc. is launching its own influencer marketing network with help from Speakr

Time Inc. is getting into the influencer marketing business in a bigger way, witha new offering called Time Inc. Connect. This influencer network will be powered by startup Speakr;as explained to me by Time Inc.s senior vice president of digital business development and business operations Regina Buckley, this means Time Inc. Connect will combine Speakrs […]

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This online marketing course lets you interact with real instructors

Image: pexels Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. The good news: social media and digital marketing can unlock massive conversion and revenue, taking your business to the next level of success. The […]

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The Cutesy, Bromantic Brilliance of Civil Wars Marketing

If the box office numbers are any indication, that whole “everyone and their mom saw Captain America: Civil War” cliche might actually be true: the movie raked in a whopping $181.8 million last weekend in North America alone. While a lot of that success, no doubt, came thanks to nearly universal praise for the film, […]

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Adele’s Childhood Photo Is Excellent Marketing For Her New Single

Here’s the difference between you and Adele.  Your childhood photos are adorable, yet sometimes embarrassing, reminders of your past, and hers are used to sell records. Lots of records.  On Friday, the superstar revealed “When We Were Young” as the second single off her record-smashing album “25.” Appropriately, the single’s artwork features an adorably awkward childhood […]

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