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Learn how marketing campaigns go viral, straight from the experts who know how to do it

Image: Shutterstock / nopporn Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The world of digital marketing moves at lightning speed. What was printed today in a textbook or a virtual tutorial may very well be obsolete tomorrow. That’s why it’s so valuable to get your […]

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As marketing data proliferates, consumers should have more control

At the Adobe Summit in Las Vegas this week, privacy was on the minds of many people. It was no wonder with social media data abuse dominating the headlines, GDPR just around the corner, and Adobe announcing the concept of a centralized customer experience record. With so many high profile breaches in recent years, putting […]

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The future of brand marketing is talking to machines

Vaynerchuk speaking during Ad Week New York, 2016.Image: Getty Images for 2016 Advertising Week New York “Technology is exposing us, not changing us.”  Gary Vaynerchuk is on a mission to spread his can-do message through his use of digital media. The entrepreneur, who’s CEO and co-founder of the digital agency VaynerMedia, has something of a […]

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Marketing and investment firm Wareness expands beyond hardware

Its been about three years since PR firm VSC launched Wareness, a studio within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has backed 14 companies. The next step? Looking beyond hardware founder and CEO Vijay Chattha told me that the studio is now looking to work […]

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Persados software-generated marketing messages can now be emotionally manipulative

There are few fields that have embraced the marketing potential and self-mythologizing power of machine learning as readily as marketing. Indeed, few industries seem more perfectly matched to this particular cultural moment of hype, obfuscation, outsized claims and flim-flammery as the modern sales industry. So it’s little wonder that an industry that was always more […]

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