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The future of brand marketing is talking to machines

Vaynerchuk speaking during Ad Week New York, 2016.Image: Getty Images for 2016 Advertising Week New York “Technology is exposing us, not changing us.”  Gary Vaynerchuk is on a mission to spread his can-do message through his use of digital media. The entrepreneur, who’s CEO and co-founder of the digital agency VaynerMedia, has something of a […]

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Predictive marketing startup Reflektion raises $12M for international expansion

Reflektion, a marketing startup that uses predictive analytics to increase conversion rates on e-commerce sites, has raised $12 million to support its international expansion plans. The new funding is an extended Series B round led by Hasso Plattner, with participation from returning investors Battery Ventures and Clear Ventures. Reflektion has now raised $41.3 million since […]

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Adikteev raises $12 million for its mobile marketing platform

French startup Adikteev raised a $12 million funding round led by Ring Capital and BNP Paribas Développement, with existing investors ISAI, Ventech and Laurent Asscher also participating. It’s also worth noting that it represents Ring Capital’s first investment after raising its initial $170 million fund. Adikteev is an adtech startup that previously acquired Motion Lead, […]

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Marketing startup Synup gets $6M Series A to help brands manage their online reputation

Synup founder Ashwin Ramesh Synup, a startup that helps marketers monitor where their brands are mentioned online, announced that it has raised $6 million in Series A funding led by Vertex Ventures. Existing investor Prime Venture Partners also returned for the round. Though based in Bangalore, Synup’s main market has been the United States and […]

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Microsoft launches new email marketing and invoicing tools for small businesses

In the shadow of its Inspire partner conference, Microsoft today launchedin preview three new tools for small businesses: Microsoft Connections, Microsoft Listings and Microsoft Invoicing. These join the companys existing stable of small business tools like Microsoft Bookings and the Outlook Customer Manager. Microsoft Connections allows its users to create Mailchimp-like email marketing campaigns. The […]

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HubSpot acquires Kemvi to bring more AI into its sales and marketing platform

HubSpot is announcing that it has acquiredKemvi, a startup applying artificial intelligence and machine learning to help sales teams. A few months ago, Kemvi launched DeepGraph, a product that analyzes public data so that salespeople can identify the best time (say, after a job change or the publication of an article) to reach out to […]

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