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Want To Work For Us? Apply To Be Our Fall Marketing Intern

Responsibilities: Assist the Marketing Director with daily marketing tasks Assist with reviewing and analyzing marketing analytics Assist with planning and securing marketing event details Assist Content Creator with Instagram styling Source and secure styling items when necessary Assist the Office Community Manager with relevant office administration such as PR mailings Please note, this is an […]

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NYX Cosmetics, known for its digital-first marketing strategy, launches an app called Makeup Crew

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the Los Angeles-based company joined the big leagues in 2014 […]

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Hulu hires Google marketing veteran Kelly Campbell as CMO

Hulu announced this morning the appointment of Kelly Campbell, the current head of Global Growth Marketing for Google Cloud, as its new chief marketing officer. The strategic hire for the streaming service will see Campbell tasked with driving Hulus overall marketing strategy across both its subscription video on-demand business and its new Live TV service, […]

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How Everette Taylor went from a homeless college dropout to chief marketing officer at Skurt

Ruben Harris is a professional cellist and a recovering investment banker who now leads partnerships in San Francisco for Honor, a healthcare startup focused on seniors. He is also a founder of the Breaking Into Startups podcast. More posts by this contributor: At 50, Dev Bootcamp’s Michael Jay Walker quit his day job to learn […]

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Oracle acquired Grapeshot, a brand safety marketing provider, sources say for up to $400M

In the era of fake news and controversies over how brands’ advertising — via programmatic platforms — unwittingly ends up alongside content with which they’d rather not be associated, Oracle has made an acquisition to beef up its ability to help customers with these marketing challenges. The company has announced that it will acquire Grapeshot, […]

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Persados software-generated marketing messages can now be emotionally manipulative

There are few fields that have embraced the marketing potential and self-mythologizing power of machine learning as readily as marketing. Indeed, few industries seem more perfectly matched to this particular cultural moment of hype, obfuscation, outsized claims and flim-flammery as the modern sales industry. So it’s little wonder that an industry that was always more […]

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Get this best-selling online digital marketing course for the lowest price ever

It's at the lowest price ever.Image: pexels Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. Any business owner who wants to be successful — and news flash, that’s all of them — needs to […]

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Predictive marketing startup Reflektion raises $12M for international expansion

Reflektion, a marketing startup that uses predictive analytics to increase conversion rates on e-commerce sites, has raised $12 million to support its international expansion plans. The new funding is an extended Series B round led by Hasso Plattner, with participation from returning investors Battery Ventures and Clear Ventures. Reflektion has now raised $41.3 million since […]

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SendGrid files for marketing email IPO

Denver-based SendGrid has filed for an IPO. The company, which helps marketers send emails to customers, says in its S-1 that it has processed more than “one trillion emails.” Revenue for last year was $79.9 million, compared with $58.5 million in 2015 and $42.3 million the year before. The business is unprofitable, losing $3.9 million […]

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