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Local plumber gets an A+ in marketing for creative decal

A plumber waves from inside ofThe Sault’s Plumber truck.Image: The Sault’s Plumber/Facebook Plumbing is a dog-eat-dog kind of business and those with the strongest truck decals have the upper hand. The Sault’s Plumber, a plumbing business located out of Sault Sainte Marie, Ontario, Canada knows how to stand out. The company recently posted a photo […]

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How to navigate the dynamic digital marketing world

Image: Krolone/Getty Images Mashable recently hosted a special #Mashies Twitter chat to discuss how to adapt to the changing landscape of digital marketing. See also: Explore the changing landscape of digital marketing in a special #Mashies Twitter chat Over the course of an hour, @MashBusiness covered an array of questions, ranging from some of the […]

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SendGrid files for marketing email IPO

Denver-based SendGrid has filed for an IPO. The company, which helps marketers send emails to customers, says in its S-1 that it has processed more than “one trillion emails.” Revenue for last year was $79.9 million, compared with $58.5 million in 2015 and $42.3 million the year before. The business is unprofitable, losing $3.9 million […]

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Squarespace expands its website-building platform with email marketing

Squarespace is launching its first email marketing product today. CEO Anthony Casalena and Director of Product Natalie Gibralter both told me that the Squarespace platform has been gradually expanding beyond a simple website builder by adding things like e-commerce and analytics. Gibralter said the goal is to turn Squarespace into an “all-in-one platform” for businesses, […]

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The Cutesy, Bromantic Brilliance of Civil Wars Marketing

If the box office numbers are any indication, that whole “everyone and their mom saw Captain America: Civil War” cliche might actually be true: the movie raked in a whopping $181.8 million last weekend in North America alone. While a lot of that success, no doubt, came thanks to nearly universal praise for the film, […]

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