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Microsoft launches new email marketing and invoicing tools for small businesses

In the shadow of its Inspire partner conference, Microsoft today launchedin preview three new tools for small businesses: Microsoft Connections, Microsoft Listings and Microsoft Invoicing. These join the companys existing stable of small business tools like Microsoft Bookings and the Outlook Customer Manager. Microsoft Connections allows its users to create […]

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How Alibaba Turns Wealthy Shopaholics Into a Marketing Squad

Meng Cui Yi spent almost $90,000 at Alibabas online mall in the past year. The 33-year-old restaurateur buys pretty much everything thereBurberry apparel, La Mer skincare products, furniture, groceries and more. After Alibabas annual Singles’ Day sale last year, Mengs purchases were piled so high outside her Shanghai apartment her businessman husband […]

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Seth Meyers Gives Trump Some Valuable Marketing Advice

On Wednesday’s episode, the comedian mocked Trump for giving the “Spygate” moniker to his unproven claim that the FBI spied on him during the 2016 election campaign for “political purposes.” “Stop trying to make ‘Fetch’ happen. You’re not allowed to name stuff anymore. You had a garbage hotel in Atlantic City and […]

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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

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500 Startups launches a short marketing ramp-up bootcamp for startups in Israel

As competition to get the best startups into incubators gets increasingly challenging, many firms may find themselves looking earlier and earlier into the life of a company in order to get their attention and part of the company through an investment. That also includes looking internationally, and 500 Startups is […]

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Samsung Profit Tops Estimates on S7, Lower Marketing Costs

Samsung Electronics Co. reported second-quarter profit that beat analysts estimates, fueled by stronger sales for Galaxy S7 smartphones and aggressive cost cuts. Net income, excluding minority interests, was 5.83 trillion won ($5.1 billion) in the period ended June, the Suwon, South Korea-based company said in a filing Thursday. That compares […]

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Learn how marketing campaigns go viral, straight from the experts who know how to do it

Image: Shutterstock / nopporn Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The world of digital marketing moves at lightning speed. What was printed today in a textbook or a virtual tutorial may very well be obsolete tomorrow. That’s why it’s […]

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