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‘Spider-Man: Homecoming’ poster: The real supervillain is Sony’s marketing department

"That doesn't look that bad!" Yeah, just wait. The full poster is SO much worse.Image: Sony Forget the Vulture it looks like the real villain of Spider-Man: Homecoming might be Sony’s art department. How else to explain the truly hideous poster released today? SEE ALSO: So much sick Stark tech in this new ‘Spider-Man: Homecoming’ […]

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Marketing’s 25 most influential share their best growth hacking strategies

Image: Getty Images/iStockphoto Growth hacking: Strategies and techniques from marketing’s 25 most influential leaders Born in 2010, the term “growth hacker” was first defined by Sean Ellis as “a person whose true north is growth” … someone with a “burning desire to connect your target market with your must-have solution.”  Two years later, Ryan Holiday […]

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To beef up in marketing, Salesforce will buy Krux for $340M in cash, up to $750M overall

Salesforce is makingyet another acquisition, once again to build out its footprint in marketing and adtech. The company has just confirmed that it is buying Krux, a company that tracks traffic (data signatures) across multiple devices e.g. desktop, mobile, tablet, set-top and channels display, social, search, video. In a statement to the SEC, Salesforce said […]

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WeWork acquires SEO and marketing company Conductor

WeWork is acquiring Conductor. The two businesses might not seem like an obvious fit. Why would a coworking giant buy a company that’s best known for search engine optimization? Well, Conductor co-founder and CEO Seth Besmertnik said that he and WeWork CEO Adam Neumann went to college together, and they’ve “kept reconnecting and reconnecting over […]

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A marketing campaign to get people in Africa to eat sweet potatoes? It’s working.

Random thoughts I have while looking at sweet potatoes: “You’d look great as a plate of fries.” “Honestly, who was the first to decide to put marshmallows all over you?” “Wait. Are these yams?” A thought I have never had: This type of potato saves lives. As it turns out, they might actually do just […]

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Why marketing transformation is about as meta as it gets

Image: pixabay The creative geniuses on your marketing team have achieved what seemed impossible a mere six months ago: They’ve developed an exciting campaign using a trendy technology — an artificially intelligent chatbot, deployed on the website and on social media — in a way that’s simultaneously on-brand, cost-conscious, and effectively drives conversions.  This would […]

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Marketing platform Punchh raises $20M Series B to give brick-and-mortar retailers better data analytics

Founded in 2010 as an online loyalty card service, Punchh has since grown into a marketing platform serving more than 115 restaurant chains, including Pizza Hut and Quiznos. Now it’s raised a $20 million Series B to expand into more retail verticals and increase the use of artificial intelligence and machine learning in its cloud […]

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SendGrid files for marketing email IPO

Denver-based SendGrid has filed for an IPO. The company, which helps marketers send emails to customers, says in its S-1 that it has processed more than “one trillion emails.” Revenue for last year was $79.9 million, compared with $58.5 million in 2015 and $42.3 million the year before. The business is unprofitable, losing $3.9 million […]

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