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Marketing

Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

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Finnish marketing automation startup Smartly.io targets U.S. growth after $20M secondary funding

Smartly.io, a Helsinki-based company that makes automated marketing software for Facebook advertisers, announced today that it has raised $20 million in secondary funding by selling existing stakeholder’s shares to venture capital firm Highland Europe. Founded in 2013, Smartly.io founder and CEO Kristo Ovaska says it has been profitable for two […]

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Want To Work For Us? Apply To Be Our Fall Marketing Intern

Responsibilities: Assist the Marketing Director with daily marketing tasks Assist with reviewing and analyzing marketing analytics Assist with planning and securing marketing event details Assist Content Creator with Instagram styling Source and secure styling items when necessary Assist the Office Community Manager with relevant office administration such as PR mailings […]

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