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Marketing and investment firm Wareness expands beyond hardware

Its been about three years since PR firm VSC launched Wareness, a studio within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has backed 14 companies. The next step? Looking beyond hardware founder and CEO Vijay Chattha told me that the studio […]

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Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more

Facebook today announced a laundry list ofupdates regardingits measurement partnership program,including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launchof a new online portal to help marketers see how their Facebook […]

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A new anti-smoking commercial focuses on discriminatory tobacco marketing

Comedian Amanda SealesImage: screenshot The tobacco industry knows all about diversity and knows exactly how to exploit it. That’s the message of a new ad campaign from anti-smoking group Truth Initiative that highlights the ways in which cigarette marketers disproportionately target disadvantaged groups. SEE ALSO: So, about that Tinder-themed anti-smoking […]

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Udacity adds robotics and digital marketing Nanodegree programs, 21 new hiring partners

Today at the inauguralUdacity Intersect conference, the online education startup announced new robotics and digital marketing variants of its popular Nanodegrees an effort to expand its corpus of 21st century skills-based courses. In addition to the new degrees, Udacity is adding 21 new hiring partners spanning the automotive, defense, tech, […]

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How Everette Taylor went from a homeless college dropout to chief marketing officer at Skurt

Ruben Harris is a professional cellist and a recovering investment banker who now leads partnerships in San Francisco for Honor, a healthcare startup focused on seniors. He is also a founder of the Breaking Into Startups podcast. More posts by this contributor: At 50, Dev Bootcamp’s Michael Jay Walker quit […]

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