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Social media monitor Brandwatch acquires content marketing platform BuzzSumo

Brandwatch, a social media monitoring company, has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. BuzzSumo never raised beyond seed stage and was in effect bootstrapped by its founders. The acquisition adds an important arrow into Brandwatch’s quiver, which raised a $33 million C-round war […]

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Small business owners can double down on digital marketing with the help of these online courses

Image: pixabay Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Marketing has changed a lot since the days of Mad Men. It used to be about drinking at lunch and having secret mistresses on the side. Now it’s more about competition […]

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Heres The App That Thinks LOL Women Are Stupid Is A Good Marketing Strategy

Here’s how fake news is created in order to get you to buy stuff: An app company (Good&Co) seems to be making money off this photoshopped tweet which was a successful attempt to go viral and get attention for the company. The fake exchange has almost 170,000 notes on Tumblr: […]

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LSEO Digital Marketing Solutions

2016 SEO Trends SEO saw quite a bit of modification in 2015, though much of its core remained the same. Hyperlinks and keyword targeting stayed essential, though the ways of getting those links and the kinds of content may have changed.With the so-called ” Mobilegeddon” update showing up to much […]

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Twitter’s Leslie Berland shares the marketing strategy behind the microphone

Image: Jennifer S. Altman What’s posted on Twitter inspires headlines, but looking at the last few years of stories about Twitter itself? Not so inspirational. Rampant abuse is leading high-profile celebrities to abandon the service. Same with c-suite executives and other prominent users. As for everyone else, user growth has […]

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Marketing and investment firm Wareness expands beyond hardware

Its been about three years since PR firm VSC launched Wareness, a studio within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has backed 14 companies. The next step? Looking beyond hardware founder and CEO Vijay Chattha told me that the studio […]

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Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more

Facebook today announced a laundry list ofupdates regardingits measurement partnership program,including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launchof a new online portal to help marketers see how their Facebook […]

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