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Location marketing platform Uberall raises further $25M and acquires competitor Navads

Berlin-based location marketing startup Uberall has raised a further $25 million in funding — adding to a $25 million Series B raised earlier this year — and acquired competitor Navads. Terms of the acquisition remain undisclosed, with Uberall claiming that the deal makes it the second biggest location marketing platform behind U.S. rival Yext. Navads […]

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NYX Cosmetics, known for its digital-first marketing strategy, launches an app called Makeup Crew

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the Los Angeles-based company joined the big leagues in 2014 […]

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Chlo Grace Moretz responds to squeamy ‘Red Shoes’ marketing

Image: mashable composite/shutterstock/locus creative Chlo Grace Moretz may have voiced Snow White for the now-vilified Red Shoes and the 7 Dwarfs, but the actress has publicly denounced the film’s marketing materials. “I have now fully reviewed the [marketing] for Red Shoes, I am just as appalled and angry as everyone else, this wasn’t approved by […]

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Learn how to be a digital marketing pro with this bundle of online classes

Image: pexels Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. You should have a solid foundation in digital marketing regardless of where you work. But, let’s be real, who has time to get another […]

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Experts poke holes in marketing claims about fidget spinners

Teachers' worst nightmare.Image: Drew Angerer/Getty Images Fidget spinners are a fun, relaxing fount of mindless entertainment. But are they really more than a cheap toy? Some experts say no. Despite marketing claims, there’s no research that shows the wildly popular spinners are therapeutic tools for people with anxiety, autism, or attention deficit hyperactivity disorder (ADHD). […]

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