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GoDaddy is acquiring social media marketing platform Main Street Hub for $125M

GoDaddy is acquiring Main Street Hub, an Austin-based social media marketing platform. The deal is for $125M in cash plus up to $50M in potential future earn outs, and is expected to close late in Q2 2018. Founded in 2010 Main Street Hub has raised a total of $93M in […]

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Photoslurp bags $870k for its shop the look UGC marketing platform

Bootstrapping Barcelona-based visual commerce startup Photoslurp has taken its first external funding: Announcing €750,000 (~$870k) in pre-Series A financing, led by Spanish VC Inveready Technology Investment Group, with participation from Bankinter VC, Caixa Capital Risc and ICF. The team’s SaaS platform is designed for brands to build influence by leveraging user generated […]

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Marketing’s 25 most influential share their best growth hacking strategies

Image: Getty Images/iStockphoto Growth hacking: Strategies and techniques from marketing’s 25 most influential leaders Born in 2010, the term “growth hacker” was first defined by Sean Ellis as “a person whose true north is growth” … someone with a “burning desire to connect your target market with your must-have solution.”  […]

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NYX Cosmetics, known for its digital-first marketing strategy, launches an app called Makeup Crew

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the Los Angeles-based company joined […]

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