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Why marketing transformation is about as meta as it gets

Image: pixabay The creative geniuses on your marketing team have achieved what seemed impossible a mere six months ago: They’ve developed an exciting campaign using a trendy technology — an artificially intelligent chatbot, deployed on the website and on social media — in a way that’s simultaneously on-brand, cost-conscious, and effectively drives conversions.  This would […]

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This Course On Growth Hacking, Digital Marketing Is 95% Off

1. Ad by Daily Beast Shop This Course On Growth Hacking, Digital Marketing Is 95% Off Growth Hacking with Digital Marketing Masterclass, you'll learn the most important digital marketing tools, and how to use them to create efficient, effective marketing strategies. Some tools may be more familiar to you, like Google Analytics, MailChimp, and AdWords. […]

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The Most Absurd Deadpool Marketing, From Tinder to Obscene Emoji

Tinder/WIRED If the Deadpool marketing campaign hasn’t crossed at least one of your screens by now, you are a statistical outlier. As we careentoward the movie’s February 12 release, the team behind our favorite fourth-wall-breaking Marvel herohas waged a relentless marketing siege ofevery platform you wouldthink ofand some you didn’t. Billboards bearing poop emoji. Ryan […]

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Campaign Monitor acquires Tagga to boost email marketing with customer data

Email marketing company Campaign Monitor is announcing that it has acquired Tagga. Founded in 2008, Tagga is a customer data platform, which means businesses can use it to combine user data from different sources and create different segments to target with marketing campaigns. Campaign Monitor CEO Alex Bard said that as personalization becomes a key […]

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Influencer marketing startup Mavrck raises another $5.8M

Mavrck has raised another $5.8 million in funding, bringing its total raised to $13.8 million. When the company raised its Series A back in 2015, it was focused on helping brands work with “micro-influencers” who were already using their products. Now it describes itself as an “all-in-one” influencer marketing platform, offering a number of tools […]

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Want to master digital marketing? Learn how for $15.

Market like a pro.Image: pixabay Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. It’s never been easier to start your own business. On the flip side, it’s also never been harder to start your own business. Everyone and their mother is doing it and there are […]

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Adikteev raises $12 million for its mobile marketing platform

French startup Adikteev raised a $12 million funding round led by Ring Capital and BNP Paribas Développement, with existing investors ISAI, Ventech and Laurent Asscher also participating. It’s also worth noting that it represents Ring Capital’s first investment after raising its initial $170 million fund. Adikteev is an adtech startup that previously acquired Motion Lead, […]

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The Hustlers Fueling Cryptocurrencys Marketing Machine

It took only a few months for Sally, an executive assistant living in British Columbia, to become Crypto Sally, a Lambo-touting altcoin influencer who makes a living on YouTube videos. She got interested in cryptocurrencies last summer as the buzz around initial coin offerings, or ICOs, surged. She bought some ether—at the top of the […]

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