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Taylor Swift believes in a thing called marketing

Image: screengrab, mashable Dance like no one’s watching @AppleMusic @thedarknesshttps://t.co/QfX9l0EXX7 Taylor Swift (@taylorswift13) May 12, 2016 Swift famously clashed and then made peace with Apple over payments to artists for its new streaming music service, Apple Music. Some key takeaways from this new commercial: 1. Taylor Swift fans will support […]

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To beef up in marketing, Salesforce will buy Krux for $340M in cash, up to $750M overall

Salesforce is makingyet another acquisition, once again to build out its footprint in marketing and adtech. The company has just confirmed that it is buying Krux, a company that tracks traffic (data signatures) across multiple devices e.g. desktop, mobile, tablet, set-top and channels display, social, search, video. In a statement […]

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Become a #content queen with this digital marketing course

Image: Pixabay.com Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The field of digital marketing is extremely, well, vague. From copywriters to data analysts to coders, nearly any professional could be performing digital marketing tasks at this very moment. Digital marketing […]

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Twitter’s Leslie Berland shares the marketing strategy behind the microphone

Image: Jennifer S. Altman What’s posted on Twitter inspires headlines, but looking at the last few years of stories about Twitter itself? Not so inspirational. Rampant abuse is leading high-profile celebrities to abandon the service. Same with c-suite executives and other prominent users. As for everyone else, user growth has […]

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