Social Commerce Takes Hold. A study by PwC reports that 78% of customers are influenced by social networks when shopping online. According to Marketing Week, the “social commerce boom” is being fueled by young mobile consumers. Thirty-three percent of 18- to 24-year-olds state they would buy products directly on Facebook, 27% on Instagram and 20% on Twitter. For 25- to 34-year-olds, the numbers decrease a bit: 30% on Facebook. For 54- to 65-years-olds, it’s 10%. MediaPost Has Teen Use of Facebook Peaked? Inning Accordance With Forrester Research information, Facebook is the only platform of the 6 significant socials media that’s experienced a decrease in usage among 12-17 year olds. MarketingCharts
Blockchain Pumping New Life Into Old-School Companies Like IBM.Need for blockchain, best known for supporting bitcoin, is growing so much that it will be one of the largest users of capacity next year at about 60 information centers that IBM leases to other companies around the world. The market for blockchain-related products and services will reach $7.7 billion in 2022, up from $242 million last year, inning accordance with scientist Markets & & Markets. Bloomberg
Love In The Inbox: Americans Are Connected To Email, Research Study Discovers.Email is not dead! 78% of Americans anticipate to use email as much or more than they now carry out in five years, according to Inbox Report 2018. MediaPost On the Lighter Side: MoonPie is completely roasting people who insult the snack on Twitter– Service Expert
Wendy’s social networks group hosted an ‘Ask Me Anything’ online forum on Reddit– LA Times
Jack in the Box Tests Munchie Meals for California Pot Cigarette Smokers– Expression
TopRank Marketing In the News:
Lee Odden— 140 these days’s Top SEO Professionals to Follow– Search Engine Journal
Exactly what was the leading digital marketing news story for you this week?Be sure to remain tuned up until next week when we’ll be sharing all brand-new marketing newspaper article. Check out the complete video summary with Tiffani and Josh on our TopRank Marketing TELEVISION YouTube Channel.Happy New Year from the Team at TopRank Marketing ! © Internet Marketing Blog-TopRank ®, 2017. | Digital Marketing News: Teenagers OverFacebook, Blockchain and Big Blue, MoonPie Roasts You|http://www.toprankblog.com The post Digital Marketing News: Teenagers Over Facebook, Blockchain and Big Blue, MoonPie Roasts You appeared initially on Online Marketing Blog-TopRank ®.