December 30, 2017

Digital Marketing News: Top Ads 2017, Marketing Jobs 2018, Google Mobile First

Top 10 Most Watched Videos of 2017

The 10 Many Watched Ads on YouTube in 2017– This excellent collection of work includes 2 video advertisements that went beyond 100 million views. Which was your favorite? Natalie Portman for Miss Dior or Dwayne “The Rock” Johnson” for Apple? AdWeek

B2B Tech Buyers More Encouraged by Reliability & & Ease of Usage Claims Than Price. A research study by Lavidge of 400 B2B decision makers in the US reports that innovation buyers prefer reliability (64) over low cost (49%) when validating acquiring decisions. MarketingCharts The 2018 Hiring Outlook for Advertising And Marketing Jobs. 46% of advertising and marketing executives say it is somewhat challenging to discover experienced workers today; 7% say it is extremely tough– MarketingProfs

New IRI Report Particulars Value of Contextually Relevant Marketing. Online marketers who instead blend in pertinent context methods can reinforce sales lift and further increase return on investment (ROI) by up to 30%. Telegraph Instagram advertisement revenue to double to $ 10.87 bn by 2019. eMarketer anticipates a thirds of social networks users will use Instagram by 2021– The Drum

How Instagram’s brand-new features will affect natural reach. The addition of follow hashtags and an Advised for you area have favorable and unfortunate implications for brand names, publishers and influencers. Here’s a rundown– DigiDay

Facebook includes Snooze button to silence irritating friends and Pages. For when you don’t want to unfriend or unfollow and simply require a break. DG Firm Blog Lee Odden– LinkedIn Provides the Future: Content Marketing Edition (Video)– LinkedIn Marketing Solutions Blog Site (customer)

  • Lee Odden— Exactly what is content intelligence? How data-driven online marketers will dominate– Hawkeye by
  • What was the top digital marketing newspaper article for you this week?Be sure to stay tuned up until next week when we’ll be sharing all new marketing news stories. Examine out the complete video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel. © Online Marketing Blog-TopRank ®, 2017.

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