What the heck is an “influencer”?
Marketing has changed a lot since the glory days of Madison Avenue and for small business owners, sometimes the best solutions are ones you can implement yourself.
To master the art of inexpensive digital marketing, you’ll need to get acquainted with social media campaigns, SEO and, of course, influencer programs. Luckily, the amount you save will be worth the time it’ll take to get the hang of things.
Check out the videos below to learn how other entrepreneurs approach marketing, and get inspired for your own ventures.
Making your products visible
Consider new and creative ways to expose your product to potential customers.
Creating word-of-mouth advertising
Your customers will always be your greatest advocates, so create experiences that make them happy.
Telling stories with video
You can build greater audience engagement by “showing” rather than “telling.”
Picking the right metrics
Don’t get caught up on views or impressions sales are what truly matter.
Optimizing sales channels
Determine where your brand really stands out, and invest in the mastery of those channels.
Using influencers in marketing
Find influencers who are relevant to your audience, both geographically and socially.
Search traffic can be a huge asset to your business, but only if your content is authentic and useful.
Choosing your channels
Small businesses rely on email marketing to learn about customers and deliver timely, personalized offers.
Crafting a great story
Effective marketing is really just about communicating your values in a way that’s meaningful to the customer.
Bringing in experts
It’s okay to need help sometimes. Tap a couple experts who can help you take your brand to the next level.
Originally published at: http://mashable.com/