February 9, 2019

GoDaddy doubles down on The Internet in a marketing collaboration with Onion Labs

Good news for fans of GoDaddys Easter Egg-filled Super Bowl ad: The company has launchedan entire campaign around the ads star, The Internet.

For those of you who havent seen it, the ad promoted GoDaddys newwebsite-building product GoCentral so naturally, it depicted The Internet as a bearded, tattooed man.

In a new series of videos created by The Onions in-house ad agency Onion Labs, The Internet goes on a talk show to promote his (fake) memoir My Life As The Internet. As the trailer puts it, You wont see an interview with an abstract concept personified for marketing purposes like this anywhere else!

If youre worried that this sounds like stretching a single joke pastthe breaking point well, youre not entirely wrong, but GoDaddy and Onion Labs definitely found some weird, unpredictable ways to build on the original idea.

These videos will also be featured in two posts a week on The Onion website and across Onion-owner Fusion Media Groups network (which also includes The A.V. Club, Gizmodo, Lifehacker and Deadspin).

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