March 11, 2018

New Content Lifecycle: Your Organic Social Media Strategy

The Dodo is a prime example of Discovery’s magic. It’s how The Dodo quickly became the center of the universe for animals on the internet. The formula is simple, but it takes experience to get right. Ask creators for their content. In return, repurpose it in a way that makes it both beautiful and validate their original message. Then, amplify the content. It’s all about creating the kind of relationship where creators can’t wait to share what you’ve come up with using their content as a basis. This content repurposing lifecycle is what fueled The Dodo’s climb to the top.

By capturing content and making the remixing process systematic, you can create organic growth. But these tools need strategy and know-how to work, which is why we spend time with editors, social media managers, and even CEOs to help them understand how to shift their digital strategy. It’s the only way they can take part in this amazing emergence of the creator movement that embraces organic social media strategy.

Take a deeper look into how we mimic this relationship-building, content creation cycle with every publish on the RebelMouse platform. Here’s a breakdown of how our social Discovery tool works:

Utilize Article Tags

Discovery automatically pull in tags you’ve assigned to your article. These are the same keywords connected to your search metadata. In addition, Discovery will find relevant tags based on any videos or images you upload into or discover within the RebelMouse Entry Editor. These tags help slice and dice topics, so no detail or theme gets overlooked. The tags then automatically surface suggested Facebook and Twitter accounts that you can start reaching out to directly or via social signals.

Foster Relationships

Based on the suggested accounts that Discovery pulls in, you can reach out in a number of different ways. Socially, you can send pings to “like” their recent content, comment on an article, and begin to establish a reciprocal-sharing relationship. Or if they have a Facebook email address, you can take it a step further and send them an email. This initial outreach is crucial though, so you first have to figure out how to build in self-interest that isn’t completely self-serving. Create your voice, tell them you’d appreciate their involvement, and ask if they’d like to share your story. Once you’ve established a clear message that works for you, you can utilize Discovery’s email templates to streamline your reach-out attempts to other influencers.

Life After Publish

You’re not done with your content the moment you click publish. Here are ways to get the most out of repurposing and monitoring your content with Discovery to drive even more engagement:

Optimize: It’s important to continually optimize your content to increase its shelf life. Whether or not the content needed refreshing, you can easily click on any article’s headline in the Discovery dashboard to re-perform outreach and grow more relationships.

Understand Your Ecosystem: The Discovery dashboard includes information on all of the social accounts that you’ve selected for each published article. You can then flip through each social platform to focus on a particular network. Clicking on any target account gives you even deeper insights.

Spot Your Wins: We identify any influencer who shares your content and mark it as a win. You can easily keep track of these accounts in the Pages Sharing section of the Discovery dashboard.

You’re almost there! Fill out the form below and a Rebel will contact you within one business day.


Meet RebelMouse

RebelMouse is a creative agency with the best premium CMS (content management system) in the industry. We have a deep understanding of the ever-changing strategies and tactics for targeted organic distribution.

We deliver the right technology, strategies, and roadmaps that are vital to success in today’s social-first world. Our clients are genuine about their content and recognize telling their story requires a modernized approach to distribution and growth.

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5 Mistakes You’re Making on Facebook Instant Articles

It’s worth finding the right strategy.

After making a huge wave during its rollout in 2015, some legacy publishers are now abandoning Facebook Instant Articles. In fact, more than half of the original launch partners for Instant Articles were no longer using the format in January 2018. For major publishers, Instant Articles has carved out a reputation of being hard to monetize and having limited insights. Still, Facebook announced that the use of Instant Articles grew 25% last year, with more than 10,000 publishers on board.

While big-name publishers like The Washington Post may be abandoning Facebook’s mobile format, there’s still room for growth and revenue on the platform for both brands and media companies. Our RebelMouse clients are experiencing growth using the format every day. However, it does take careful testing and the right strategy to see ROI and audience increases using Instant Articles. If you’re still struggling to find the sweet spot on Instant Articles, here are five common missteps that could be throwing off your strategy.

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Now Hiring: Senior DevOps Position

We’re looking for a talented and motivated engineer that will join our DevOps team here at RebelMouse. We love people who bring value beyond code, care about ideas and concepts, and want their voice and expression to be heard and included. We’re a small team — you won’t be just a cog in the machine. We want you to love scalable solutions, and actively be part of the creative process of making the company more scalable.

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Why We Chose to Be a Creative Agency

RebelMouse: The Media-Minded Creative Agency

It’s important to spend a little time explaining why we chose to embrace becoming a creative agency. As a founder, the answer is actually very personal to me. I learned to code when I was young because my father started Palo Alto Software, and coding quickly became a creative passion for me — writing games and building things. As my career progressed, I quickly realized that because I knew how to code, people would try to put me in a box as the “IT guy.” Suddenly they expected us IT guys to become task and code monkeys, following their visions and fixing their printers. But that was never me. I cared about the core business, the revenue models, the way the product came together, and how changes to the internet and its distribution models created opportunities.

At HuffPost, as CTO, I ran product and design. Ken Lerer and Jonah Peretti knew that tech done right was a creative process that could fuel the growth of a company. They didn’t want a task monkey to do what was in their head. They wanted a partner to take what was in their head and make it something more — bigger, better, and real. I personally pride myself in building things that move the needle. But that doesn’t come just by understanding someone’s proposed solution and wireframes. It comes from understanding their problems and opportunities.

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The Facebook Algorithm 2018: Every Update Publishers Need to Know



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