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Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Children?

TopRank Marketing has actually partnered with Onalytica for the Ladies in Tech: Hot Topics and Influencers List for 2018. The list includes influencers in the classifications of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. message blasts on Messenger. Facebook is internally testing a tool called Messenger Broadcast that […]

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Top 10 Social Media Influencers You Need to Follow in 2018

Social media influencers are winning the internet with their outstanding work and presence. Their opinions have a powerful impact on people. More and more people are following such influencers so they don’t miss out on their content. Brands flock to such influencers for mentions, reviews, and recommendations. And that is the true value of their […]

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Emoji marketing startup Inmoji raises another $1.5M

Emojis not just a fun way to avoid writing actual words, but also an opportunity for? Well, Inmoji, a startupthat createsemoji-focused marketing campaigns, is announcing that it has raised an additional $1.5 million, bringing its total funding to $9 million. This comes a week after announcing aself-serve platformthat should make these emoji campaignsaccessible to a […]

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War in 140 characters: how social media is reshaping conflict in the 21st century

“Social media has transformed the way that wars are waged, covered, and consumed.” David Patrikarakos, a London-based author and journalist, begins his book with this claim. Though wars are still fought on the battlefield, they are increasingly shaped by competing narrativeson social media, he argues. In this interview, we discuss the role of online propaganda […]

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A marketing campaign to get people in Africa to eat sweet potatoes? It’s working.

Random thoughts I have while looking at sweet potatoes: “You’d look great as a plate of fries.” “Honestly, who was the first to decide to put marshmallows all over you?” “Wait. Are these yams?” A thought I have never had: This type of potato saves lives. As it turns out, they might actually do just […]

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Heres The App That Thinks LOL Women Are Stupid Is A Good Marketing Strategy

Here’s how fake news is created in order to get you to buy stuff: An app company (Good&Co) seems to be making money off this photoshopped tweet which was a successful attempt to go viral and get attention for the company. The fake exchange has almost 170,000 notes on Tumblr: There are some suspiciously ‘deactivated’ […]

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