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Organizing your marketing tech stack

More posts by this contributor: Startup Marketing And How Emotion Drives Customer Action Figuring out how to organize your marketing stack is almost like putting together a 1,000 piece blank jigsaw puzzle impossible. A Q1 17 survey by CMO Council and RedPoint Global revealed only 3% of respondents felt all of their automation, engagement and deployment […]

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25 acts of kindness in 25 days; local youths make plans to help others in worldwide social media event – Orange County Register

Friends roast marshmallows during the “Light Around the World” event sponsored by the Laguna Beach Interfaith Council at Aliso Beach Park in Laguna Beach on Thursday, Nov. 30, 2017. (Photo by Matt Masin, Orange County Register, SCNG) Teens gather to chant and sing before speeches are given about how they can give back and inspire […]

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Social media monitor Brandwatch acquires content marketing platform BuzzSumo

Brandwatch, a social media monitoring company, has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. BuzzSumo never raised beyond seed stage and was in effect bootstrapped by its founders. The acquisition adds an important arrow into Brandwatch’s quiver, which raised a $33 million C-round war chest in 2015 for just […]

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Small business owners can double down on digital marketing with the help of these online courses

Image: pixabay Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Marketing has changed a lot since the days of Mad Men. It used to be about drinking at lunch and having secret mistresses on the side. Now it’s more about competition and finding the best ways […]

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Udacity adds robotics and digital marketing Nanodegree programs, 21 new hiring partners

Today at the inauguralUdacity Intersect conference, the online education startup announced new robotics and digital marketing variants of its popular Nanodegrees an effort to expand its corpus of 21st century skills-based courses. In addition to the new degrees, Udacity is adding 21 new hiring partners spanning the automotive, defense, tech, hardware and telecommunicationsindustries. And, lastly, […]

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Everything your small business needs to know about the evolving world of marketing

What the heck is an “influencer”? Marketing has changed a lot since the glory days of Madison Avenue and for small business owners, sometimes the best solutions are ones you can implement yourself. To master the art of inexpensive digital marketing, you’ll need to get acquainted with social media campaigns, SEO and, of course, influencer […]

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