Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more

Facebook today announced a laundry list ofupdates regardingits measurement partnership program,including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launchof a new online portal to help marketers see how their Facebook ads perform, in comparison with […]

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US-led coalition: 229 civilian deaths in strikes since 2014

(CNN)At a time of growing concern about civilian casualties in Iraq, the US-led coalition issued a report Saturday that says at least 229 civilians likely have been killed by coalition strikes there and in Syria since Operation Inherent Resolve began nearly three years ago. The number could grow significantly if an investigation into airstrikes on […]

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Gonzaga hold off South Carolina to book place in first ever national title game

Gamecocks roar back in second half but fall short at the end, and Bulldogs will play the winner of Oregon-North Carolina on Monday Nigel Williams-Goss scored 23 points, Gonzagas big men combined for 27 and the Bulldogs used some last-second strategy for a 77-73 victory over South Carolina on Saturday in a matchup of first-time […]

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