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Funnel raises $10M led by Balderton Capital to help companies analyse online marketing spend

Funnel, a startup headquartered in Stockholm that sells a SaaS to help companies analyse the effectiveness of online marketing spend across multiple channels, has raised $10 million in Series A funding. London VC Balderton Capital led the round, with participation from existing investors including Industrifonden and Zobito. The startup says it will use the new […]

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How To Create A Social Media Strategy (Free Template)

Getting things on paper (or rather, a digital document) is an obvious but essential step toward meeting a goal. But, sometimes marketers tumble into projects instead of planning out what we want to achieve and how we’ll get there. Social media is no exception. Your team needs a documented social media strategy because: The takeaway […]

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A new anti-smoking commercial focuses on discriminatory tobacco marketing

Comedian Amanda SealesImage: screenshot The tobacco industry knows all about diversity and knows exactly how to exploit it. That’s the message of a new ad campaign from anti-smoking group Truth Initiative that highlights the ways in which cigarette marketers disproportionately target disadvantaged groups. SEE ALSO: So, about that Tinder-themed anti-smoking ad from the Grammys… In […]

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The Most Absurd Deadpool Marketing, From Tinder to Obscene Emoji

Tinder/WIRED If the Deadpool marketing campaign hasn’t crossed at least one of your screens by now, you are a statistical outlier. As we careentoward the movie’s February 12 release, the team behind our favorite fourth-wall-breaking Marvel herohas waged a relentless marketing siege ofevery platform you wouldthink ofand some you didn’t. Billboards bearing poop emoji. Ryan […]

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Time Inc. is launching its own influencer marketing network with help from Speakr

Time Inc. is getting into the influencer marketing business in a bigger way, witha new offering called Time Inc. Connect. This influencer network will be powered by startup Speakr;as explained to me by Time Inc.s senior vice president of digital business development and business operations Regina Buckley, this means Time Inc. Connect will combine Speakrs […]

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Man posts video of joyride in police car to social media

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