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A new anti-smoking commercial focuses on discriminatory tobacco marketing

Comedian Amanda SealesImage: screenshot The tobacco industry knows all about diversity and knows exactly how to exploit it. That’s the message of a new ad campaign from anti-smoking group Truth Initiative that highlights the ways in which cigarette marketers disproportionately target disadvantaged groups. SEE ALSO: So, about that Tinder-themed anti-smoking […]

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5 ways inclusive marketing can benefit your business feat. Nigel Barker

Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers. SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash Inclusive marketing is marketing […]

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Explore the changing landscape of digital marketing in a special #Mashies Twitter chat

Image: Mashable Composite Digital media is constantly in an ebb and flow of change. The things that were relevant to us a year ago are now considered obsolete. As leaders in such a fluctuating market, how do marketers keep up with these changes and stay on the cusp of the […]

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How to navigate the dynamic digital marketing world

Image: Krolone/Getty Images Mashable recently hosted a special #Mashies Twitter chat to discuss how to adapt to the changing landscape of digital marketing. See also: Explore the changing landscape of digital marketing in a special #Mashies Twitter chat Over the course of an hour, @MashBusiness covered an array of questions, […]

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Dove apologises for ad showing black woman turning into white one

Brand says it missed mark after being accused of racism in campaign promoting body lotion Dove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later […]

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A new anti-smoking commercial focuses on discriminatory tobacco marketing

Comedian Amanda SealesImage: screenshot The tobacco industry knows all about diversity and knows exactly how to exploit it. That’s the message of a new ad campaign from anti-smoking group Truth Initiative that highlights the ways in which cigarette marketers disproportionately target disadvantaged groups. SEE ALSO: So, about that Tinder-themed anti-smoking […]

Read More