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5 ways inclusive marketing can benefit your business feat. Nigel Barker

Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers. SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash Inclusive marketing is marketing […]

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Amazon’s advertising business could make twice as much as Snapchat by next year

Amazon CEO Jeff BezosImage: Chip Somodevilla/Getty Images Amazon dominates online shopping, cloud computing, and now, it has its sights set on advertising. The online shopping giant has been quietly beefing up its ads business in recent months, and Wall Street is starting to take notice. SEE ALSO: Forget Facebook and […]

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Ivanka Trump Faces Courtroom Showdown Over $785 Sandals

Edgardo Osorio’s prized sandals sit on a glass shelf inside his Madison Avenue boutique under zebra-striped arches and golden chandeliers. The shoes have skinny heels, frills, and a tassel dangling from a dainty ankle strap that weaves up the leg. These days, they’re available in all kinds of colors and materials, but their signature suede style […]

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Explore the changing landscape of digital marketing in a special #Mashies Twitter chat

Image: Mashable Composite Digital media is constantly in an ebb and flow of change. The things that were relevant to us a year ago are now considered obsolete. As leaders in such a fluctuating market, how do marketers keep up with these changes and stay on the cusp of the […]

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How to navigate the dynamic digital marketing world

Image: Krolone/Getty Images Mashable recently hosted a special #Mashies Twitter chat to discuss how to adapt to the changing landscape of digital marketing. See also: Explore the changing landscape of digital marketing in a special #Mashies Twitter chat Over the course of an hour, @MashBusiness covered an array of questions, […]

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A new anti-smoking commercial focuses on discriminatory tobacco marketing

Comedian Amanda SealesImage: screenshot The tobacco industry knows all about diversity and knows exactly how to exploit it. That’s the message of a new ad campaign from anti-smoking group Truth Initiative that highlights the ways in which cigarette marketers disproportionately target disadvantaged groups. SEE ALSO: So, about that Tinder-themed anti-smoking […]

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5 ways inclusive marketing can benefit your business feat. Nigel Barker

Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers. SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash Inclusive marketing is marketing […]

Read More