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NYX Cosmetics, known for its digital-first marketing strategy, launches an app called Makeup Crew

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the Los Angeles-based company joined […]

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Dove apologises for ad showing black woman turning into white one

Brand says it missed mark after being accused of racism in campaign promoting body lotion Dove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later […]

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I dont like doing this, my father frowned, fixing my hair. But he did it anyway

Growing up in a white family, Georgina Lawton faced a long and sometimes arduous journey of discovery about her racial identity. Here, she reveals how she learned to stop fighting her curly hair My skin is too dark to show a blush, but I came pretty close a few years ago when, as […]

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Amal Awad: ‘Arab women have traditionally been written about in a very patronising way’

In our series Beauty and the books, we chat to those who love both books and beauty products. Here the author talks about her enduring love of kohl eyeliner, Marian Keyess novel Watermelon and speaking up for Arab women With insight into both the western and Arabic worlds, the author […]

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