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50 of the top Snapchat marketing influences (that aren’t DJ Khaled)

DJ Khaled records a Snapchat video as he performs onstage during the 2016 Budweiser Made in America Festival at Benjamin Franklin Parkway on September 4, 2016 in Philadelphia, Pennsylvania.Image: Getty Images for Anheuser-Busch One of the major complaints people have about Snapchat is that its hard to know who to follow. In fact, even if […]

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Twitter’s Leslie Berland shares the marketing strategy behind the microphone

Image: Jennifer S. Altman What’s posted on Twitter inspires headlines, but looking at the last few years of stories about Twitter itself? Not so inspirational. Rampant abuse is leading high-profile celebrities to abandon the service. Same with c-suite executives and other prominent users. As for everyone else, user growth has all but stalled. Twitter’s aspirations […]

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IPUs? These New Chips Are Minted For Marketing

IPUn. Short for intelligence processing unit, a new kind of computer chip optimized for AI. Way back in the early 2000s, when the first Xbox came out, researchers discovered they could hack video­game consoles for scientific uses. It seems the devices’ graphic processing units, or GPUs, designed to render flying gore and mayhem, also ran […]

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5 ways inclusive marketing can benefit your business feat. Nigel Barker

Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers. SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash Inclusive marketing is marketing that doesn’t specifically target one […]

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Master the art of social media marketing without going back to school

Image: pexels Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Maybe you’re thinking about going into the PR industry. Or maybe you just want to pick up some essential communications skills that’ll help you in any industry. Whatever it is, you probably don’t want to go […]

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10 marketing books you should read in 2017

Image: Shutterstock / Rawpixel.com Interview after interview with top performers tends to reveal similar daily habits: an early wake time; a regular exercise regimen; and a designated time for reading. Reading a lot wont necessarily make you a great leader, but it seems great leaders tend to read a lot with rare exceptions. Great leaders […]

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Become a #content queen with this digital marketing course

Image: Pixabay.com Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The field of digital marketing is extremely, well, vague. From copywriters to data analysts to coders, nearly any professional could be performing digital marketing tasks at this very moment. Digital marketing skills are extremely beneficial for […]

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Learn how marketing campaigns go viral, straight from the experts who know how to do it

Image: Shutterstock / nopporn Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The world of digital marketing moves at lightning speed. What was printed today in a textbook or a virtual tutorial may very well be obsolete tomorrow. That’s why it’s so valuable to get your […]

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Want to master digital marketing? Learn how for $15.

Market like a pro.Image: pixabay Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. It’s never been easier to start your own business. On the flip side, it’s also never been harder to start your own business. Everyone and their mother is doing it and there are […]

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