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Small business owners can double down on digital marketing with the help of these online courses

Image: pixabay Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Marketing has changed a lot since the days of Mad Men. It used to be about drinking at lunch and having secret mistresses on the side. Now it’s more about competition […]

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Everything your small business needs to know about the evolving world of marketing

What the heck is an “influencer”? Marketing has changed a lot since the glory days of Madison Avenue and for small business owners, sometimes the best solutions are ones you can implement yourself. To master the art of inexpensive digital marketing, you’ll need to get acquainted with social media campaigns, […]

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Twitter’s Leslie Berland shares the marketing strategy behind the microphone

Image: Jennifer S. Altman What’s posted on Twitter inspires headlines, but looking at the last few years of stories about Twitter itself? Not so inspirational. Rampant abuse is leading high-profile celebrities to abandon the service. Same with c-suite executives and other prominent users. As for everyone else, user growth has […]

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A new anti-smoking commercial focuses on discriminatory tobacco marketing

Comedian Amanda SealesImage: screenshot The tobacco industry knows all about diversity and knows exactly how to exploit it. That’s the message of a new ad campaign from anti-smoking group Truth Initiative that highlights the ways in which cigarette marketers disproportionately target disadvantaged groups. SEE ALSO: So, about that Tinder-themed anti-smoking […]

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Learn how marketing campaigns go viral, straight from the experts who know how to do it

Image: Shutterstock / nopporn Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The world of digital marketing moves at lightning speed. What was printed today in a textbook or a virtual tutorial may very well be obsolete tomorrow. That’s why it’s […]

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5 ways inclusive marketing can benefit your business feat. Nigel Barker

Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers. SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash Inclusive marketing is marketing […]

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Master the art of social media marketing without going back to school

Image: pexels Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Maybe you’re thinking about going into the PR industry. Or maybe you just want to pick up some essential communications skills that’ll help you in any industry. Whatever it is, you […]

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Explore the changing landscape of digital marketing in a special #Mashies Twitter chat

Image: Mashable Composite Digital media is constantly in an ebb and flow of change. The things that were relevant to us a year ago are now considered obsolete. As leaders in such a fluctuating market, how do marketers keep up with these changes and stay on the cusp of the […]

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