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Explore the changing landscape of digital marketing in a special #Mashies Twitter chat

Image: Mashable Composite Digital media is constantly in an ebb and flow of change. The things that were relevant to us a year ago are now considered obsolete. As leaders in such a fluctuating market, how do marketers keep up with these changes and stay on the cusp of the next “big” shift in digital […]

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YouTube and Pinterest Influencers Almost Never Disclose Marketing Relationships

If you search for the millennial makeup brand Glossier on YouTube, one of the first results likely to appear is from Olivia Jade, a fashion and beauty vlogger with over one million subscribers. Her 2017 video "First Impression & Review of Glossier Makeup" has garnered over 630,000 views. In the video's description, Jade writes "this […]

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10 marketing books you should read in 2017

Image: Shutterstock / Rawpixel.com Interview after interview with top performers tends to reveal similar daily habits: an early wake time; a regular exercise regimen; and a designated time for reading. Reading a lot wont necessarily make you a great leader, but it seems great leaders tend to read a lot with rare exceptions. Great leaders […]

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Learn how marketing campaigns go viral, straight from the experts who know how to do it

Image: Shutterstock / nopporn Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The world of digital marketing moves at lightning speed. What was printed today in a textbook or a virtual tutorial may very well be obsolete tomorrow. That’s why it’s so valuable to get your […]

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50 of the top Snapchat marketing influences (that aren’t DJ Khaled)

DJ Khaled records a Snapchat video as he performs onstage during the 2016 Budweiser Made in America Festival at Benjamin Franklin Parkway on September 4, 2016 in Philadelphia, Pennsylvania.Image: Getty Images for Anheuser-Busch One of the major complaints people have about Snapchat is that its hard to know who to follow. In fact, even if […]

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5 ways inclusive marketing can benefit your business feat. Nigel Barker

Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers. SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash Inclusive marketing is marketing that doesn’t specifically target one […]

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IPUs? These New Chips Are Minted For Marketing

IPUn. Short for intelligence processing unit, a new kind of computer chip optimized for AI. Way back in the early 2000s, when the first Xbox came out, researchers discovered they could hack video­game consoles for scientific uses. It seems the devices’ graphic processing units, or GPUs, designed to render flying gore and mayhem, also ran […]

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Twitter’s Leslie Berland shares the marketing strategy behind the microphone

Image: Jennifer S. Altman What’s posted on Twitter inspires headlines, but looking at the last few years of stories about Twitter itself? Not so inspirational. Rampant abuse is leading high-profile celebrities to abandon the service. Same with c-suite executives and other prominent users. As for everyone else, user growth has all but stalled. Twitter’s aspirations […]

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