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Learn how marketing campaigns go viral, straight from the experts who know how to do it

Image: Shutterstock / nopporn Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The world of digital marketing moves at lightning speed. What was printed today in a textbook or a virtual tutorial may very well be obsolete tomorrow. That’s why it’s […]

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Marketing’s 25 most influential share their best growth hacking strategies

Image: Getty Images/iStockphoto Growth hacking: Strategies and techniques from marketing’s 25 most influential leaders Born in 2010, the term “growth hacker” was first defined by Sean Ellis as “a person whose true north is growth” … someone with a “burning desire to connect your target market with your must-have solution.”  […]

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How to navigate the dynamic digital marketing world

Image: Krolone/Getty Images Mashable recently hosted a special #Mashies Twitter chat to discuss how to adapt to the changing landscape of digital marketing. See also: Explore the changing landscape of digital marketing in a special #Mashies Twitter chat Over the course of an hour, @MashBusiness covered an array of questions, […]

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Taylor Swift believes in a thing called marketing

Image: screengrab, mashable Dance like no one’s watching @AppleMusic @thedarknesshttps://t.co/QfX9l0EXX7 Taylor Swift (@taylorswift13) May 12, 2016 Swift famously clashed and then made peace with Apple over payments to artists for its new streaming music service, Apple Music. Some key takeaways from this new commercial: 1. Taylor Swift fans will support […]

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Twitter’s Leslie Berland shares the marketing strategy behind the microphone

Image: Jennifer S. Altman What’s posted on Twitter inspires headlines, but looking at the last few years of stories about Twitter itself? Not so inspirational. Rampant abuse is leading high-profile celebrities to abandon the service. Same with c-suite executives and other prominent users. As for everyone else, user growth has […]

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This $39 digital marketing training bundle will help boost your career credentials

Image: pexels If you’re buying it, you’re probably buying it online. So if you’re selling it, you need to know the ins and outs of digital marketing. This is no small task — it’s an ever-changing landscape, and different platforms sometimes require entirely different approaches. But that’s where the Digital […]

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Everything your small business needs to know about the evolving world of marketing

What the heck is an “influencer”? Marketing has changed a lot since the glory days of Madison Avenue and for small business owners, sometimes the best solutions are ones you can implement yourself. To master the art of inexpensive digital marketing, you’ll need to get acquainted with social media campaigns, […]

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