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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

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Ritual Vitamins pulls in $10.5 million from Founders Fund to scale the business

Ritual Vitamins has raised $10.5 million in Series A venture funding to attract talent, scale the business and build in-house technology forcustomer experience and support. Ritual first launched as a Disrupt NY Battlefield 2016 contestant with interest and angel funding fromUpfront Ventures,FF Angel,Rivet VenturesandTroy Carter. Ritual has since raised a […]

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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

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Toyota launches venture capital fund targeting artificial intelligence startups

Toyota is the latest Fortune 500 company to launch an AI focused venture capital fund. The initial early-stage fund will deploy $100 million and operate as a subsidiary of theToyota Research Institute.The automaker has strategically positioned itself as an ROI rather than strategic-focused fund meaning that it aims to profit […]

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Lyft adds automatic ride receipt forwarding for business profiles

Lyft now makes it easier for business travelers to expense the trips they take for work rides taken under a Business Profile within the Lyft app can now be automatically forwarded to a number of expense management systems, including Expensify, Chrome River, Concur, Nexonia, Zoho, Abacus and Xpenditure. The auto […]

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The Lemonade insurance social experiment results in $53K donation in year one

Lemonade has raised $60 million to date with the thesis that insurance companies can cut costs and automate more of their processes if they can somehow incentivize users to act less selfishly and commit less fraud. Traditionally insurance companies take the spread between premiums and claims as profit, but Lemonade […]

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Founders Corner: Wealthfronts Andy Rachleff on growing a business

Shripriya Mahesh is a partner at Omidyar Network. Rob Veres is a partner at Omidyar Network. Omidyar Networks Emerging Tech team has launched the second season of its podcast,Founders Corner, with lessons from todays premier founders and CEOs. We will be speaking with some of the top executives in tech. […]

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