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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

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Organizing your marketing tech stack

More posts by this contributor: Startup Marketing And How Emotion Drives Customer Action Figuring out how to organize your marketing stack is almost like putting together a 1,000 piece blank jigsaw puzzle impossible. A Q1 17 survey by CMO Council and RedPoint Global revealed only 3% of respondents felt all of […]

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