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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

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The Ultimate Social Media Image Sizes Cheat Sheet for 2017 [Infographic]

Jamie Spencer of Make a Website Hub recently published his annual Social Media Image Sizes Cheat Sheet, and it’s quite handy for any active users of these popular networks. Spencer even went a step further and created Photoshop templates for each network and you can download the free PSDs on […]

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Media.net acquired for $900M in mega ad-tech deal

The flowof Chinese capital into foreignad-tech companiesincreased this morning with the acquisition of Media.net for $900 million USD. A consortium will be paying cash for the startup with key operation centers in New York City and Dubai. Eventually the company is set to be acquired from the consortium byMiteno Communication […]

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Organizing your marketing tech stack

More posts by this contributor: Startup Marketing And How Emotion Drives Customer Action Figuring out how to organize your marketing stack is almost like putting together a 1,000 piece blank jigsaw puzzle impossible. A Q1 17 survey by CMO Council and RedPoint Global revealed only 3% of respondents felt all of […]

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Theres a manifesto criticizing Googles diversity efforts circulating inside the company

A screed from a Googler against the companys diversity policies appears to be circulating internally at the company, according to Gizmodo, which has published the memo. Motherboard first reported on the existence of the document making the rounds, which Googlers condemned on Twitter. In it, the author of the manifesto […]

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Uber expands its little trucking business into six new states

Uber isn’t just about picking people up for a night out or helping with commutes to work. SEE ALSO: A lawsuit filed in NYC claims Uber is in violation of human rights laws The ride-hailing giant is also a trucking business. The same technology (a smartphone and algorithms) that help […]

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Lessons from the fast lane: does this study prove car-pooling works?

When Jakarta ditched its controversial three-in-one car-sharing rule many in the city expected the traffic to get better. It didnt. A Harvard and MIT study analysed before-and-after Google traffic data to find out what happened Driving in Jakarta at rush hour is something of a nightmare. The citys 9.6 million […]

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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

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VCs determined to replace your job keep AIs funding surge rolling in Q2

Joanna Glasner is a reporter for Crunchbase. More posts by this contributor: Not a minimalist? Startups will gladly store, manage and deliver your items The state of the unicorn These are good times for AI entrepreneurs. Recent analysis of venture data shows that funding for artificial intelligence startups continues its upward trend […]

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