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The Cutesy, Bromantic Brilliance of Civil Wars Marketing

If the box office numbers are any indication, that whole “everyone and their mom saw Captain America: Civil War” cliche might actually be true: the movie raked in a whopping $181.8 million last weekend in North America alone. While a lot of that success, no doubt, came thanks to nearly universal praise for the film, […]

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50 of the top Snapchat marketing influences (that aren’t DJ Khaled)

DJ Khaled records a Snapchat video as he performs onstage during the 2016 Budweiser Made in America Festival at Benjamin Franklin Parkway on September 4, 2016 in Philadelphia, Pennsylvania.Image: Getty Images for Anheuser-Busch One of the major complaints people have about Snapchat is that its hard to know who to follow. In fact, even if […]

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Photoslurp bags $870k for its shop the look UGC marketing platform

Bootstrapping Barcelona-based visual commerce startup Photoslurp has taken its first external funding: Announcing €750,000 (~$870k) in pre-Series A financing, led by Spanish VC Inveready Technology Investment Group, with participation from Bankinter VC, Caixa Capital Risc and ICF. The team’s SaaS platform is designed for brands to build influence by leveraging user generated content (UGC) in their marketing […]

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5 ways inclusive marketing can benefit your business feat. Nigel Barker

Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers. SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash Inclusive marketing is marketing that doesn’t specifically target one […]

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10 marketing books you should read in 2017

Image: Shutterstock / Rawpixel.com Interview after interview with top performers tends to reveal similar daily habits: an early wake time; a regular exercise regimen; and a designated time for reading. Reading a lot wont necessarily make you a great leader, but it seems great leaders tend to read a lot with rare exceptions. Great leaders […]

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As marketing data proliferates, consumers should have more control

At the Adobe Summit in Las Vegas this week, privacy was on the minds of many people. It was no wonder with social media data abuse dominating the headlines, GDPR just around the corner, and Adobe announcing the concept of a centralized customer experience record. With so many high profile breaches in recent years, putting […]

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Marketing and investment firm Wareness expands beyond hardware

Its been about three years since PR firm VSC launched Wareness, a studio within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has backed 14 companies. The next step? Looking beyond hardware founder and CEO Vijay Chattha told me that the studio is now looking to work […]

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Persados software-generated marketing messages can now be emotionally manipulative

There are few fields that have embraced the marketing potential and self-mythologizing power of machine learning as readily as marketing. Indeed, few industries seem more perfectly matched to this particular cultural moment of hype, obfuscation, outsized claims and flim-flammery as the modern sales industry. So it’s little wonder that an industry that was always more […]

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