Close

marketing

Taylor Swift believes in a thing called marketing

Image: screengrab, mashable Dance like no one’s watching @AppleMusic @thedarknesshttps://t.co/QfX9l0EXX7 Taylor Swift (@taylorswift13) May 12, 2016 Swift famously clashed and then made peace with Apple over payments to artists for its new streaming music service, Apple Music. Some key takeaways from this new commercial: 1. Taylor Swift fans will support […]

Read More

Marketing and investment firm Wareness expands beyond hardware

Its been about three years since PR firm VSC launched Wareness, a studio within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has backed 14 companies. The next step? Looking beyond hardware founder and CEO Vijay Chattha told me that the studio […]

Read More

Everything your small business needs to know about the evolving world of marketing

What the heck is an “influencer”? Marketing has changed a lot since the glory days of Madison Avenue and for small business owners, sometimes the best solutions are ones you can implement yourself. To master the art of inexpensive digital marketing, you’ll need to get acquainted with social media campaigns, […]

Read More