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Why marketing transformation is about as meta as it gets

Image: pixabay The creative geniuses on your marketing team have achieved what seemed impossible a mere six months ago: They’ve developed an exciting campaign using a trendy technology — an artificially intelligent chatbot, deployed on the website and on social media — in a way that’s simultaneously on-brand, cost-conscious, and […]

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Salesforce acquires Rebel, maker of interactive email services, to expand its Marketing Cloud

Salesforce’s Marketing and Commerce Cloud is the company’s smallest division today, so to help beef it up, the company is making an acquisition to add in more features. Salesforce has acquired Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services: recipients of interactive emails […]

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Samsung Profit Tops Estimates on S7, Lower Marketing Costs

Samsung Electronics Co. reported second-quarter profit that beat analysts estimates, fueled by stronger sales for Galaxy S7 smartphones and aggressive cost cuts. Net income, excluding minority interests, was 5.83 trillion won ($5.1 billion) in the period ended June, the Suwon, South Korea-based company said in a filing Thursday. That compares […]

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Predictive marketing startup Reflektion raises $12M for international expansion

Reflektion, a marketing startup that uses predictive analytics to increase conversion rates on e-commerce sites, has raised $12 million to support its international expansion plans. The new funding is an extended Series B round led by Hasso Plattner, with participation from returning investors Battery Ventures and Clear Ventures. Reflektion has […]

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Branch pairs up with TUNE to create a supersized marketing and measurement platform

TUNE, a Seattle-based startup founded in 2009, helps ad platforms tie marketing investments to measurable outcomes.  The deal will help the company, which supports 40,000 apps with roughly 3 billion monthly users, expand its portfolio of linking and attribution analytics tools to become the ultimate marketing and measurement platform for […]

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The brains behind one of marketings biggest hits are out to reshape the industry again with direct mail

Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion-dollar acquisition) think that it’s […]

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