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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

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Photoslurp bags $870k for its shop the look UGC marketing platform

Bootstrapping Barcelona-based visual commerce startup Photoslurp has taken its first external funding: Announcing €750,000 (~$870k) in pre-Series A financing, led by Spanish VC Inveready Technology Investment Group, with participation from Bankinter VC, Caixa Capital Risc and ICF. The team’s SaaS platform is designed for brands to build influence by leveraging user generated […]

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Marketing’s 25 most influential share their best growth hacking strategies

Image: Getty Images/iStockphoto Growth hacking: Strategies and techniques from marketing’s 25 most influential leaders Born in 2010, the term “growth hacker” was first defined by Sean Ellis as “a person whose true north is growth” … someone with a “burning desire to connect your target market with your must-have solution.”  […]

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The brains behind one of marketings biggest hits are out to reshape the industry again with direct mail

Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion-dollar acquisition) think that it’s […]

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Predictive marketing startup Reflektion raises $12M for international expansion

Reflektion, a marketing startup that uses predictive analytics to increase conversion rates on e-commerce sites, has raised $12 million to support its international expansion plans. The new funding is an extended Series B round led by Hasso Plattner, with participation from returning investors Battery Ventures and Clear Ventures. Reflektion has […]

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How to navigate the dynamic digital marketing world

Image: Krolone/Getty Images Mashable recently hosted a special #Mashies Twitter chat to discuss how to adapt to the changing landscape of digital marketing. See also: Explore the changing landscape of digital marketing in a special #Mashies Twitter chat Over the course of an hour, @MashBusiness covered an array of questions, […]

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The Cutesy, Bromantic Brilliance of Civil Wars Marketing

If the box office numbers are any indication, that whole “everyone and their mom saw Captain America: Civil War” cliche might actually be true: the movie raked in a whopping $181.8 million last weekend in North America alone. While a lot of that success, no doubt, came thanks to nearly […]

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