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Samsung Profit Tops Estimates on S7, Lower Marketing Costs

Samsung Electronics Co. reported second-quarter profit that beat analysts estimates, fueled by stronger sales for Galaxy S7 smartphones and aggressive cost cuts. Net income, excluding minority interests, was 5.83 trillion won ($5.1 billion) in the period ended June, the Suwon, South Korea-based company said in a filing Thursday. That compares […]

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Everything your small business needs to know about the evolving world of marketing

What the heck is an “influencer”? Marketing has changed a lot since the glory days of Madison Avenue and for small business owners, sometimes the best solutions are ones you can implement yourself. To master the art of inexpensive digital marketing, you’ll need to get acquainted with social media campaigns, […]

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Marketing and investment firm Wareness expands beyond hardware

Its been about three years since PR firm VSC launched Wareness, a studio within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has backed 14 companies. The next step? Looking beyond hardware founder and CEO Vijay Chattha told me that the studio […]

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