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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

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Branch pairs up with TUNE to create a supersized marketing and measurement platform

TUNE, a Seattle-based startup founded in 2009, helps ad platforms tie marketing investments to measurable outcomes.  The deal will help the company, which supports 40,000 apps with roughly 3 billion monthly users, expand its portfolio of linking and attribution analytics tools to become the ultimate marketing and measurement platform for […]

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The brains behind one of marketings biggest hits are out to reshape the industry again with direct mail

Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion-dollar acquisition) think that it’s […]

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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

Read More

The brains behind one of marketings biggest hits are out to reshape the industry again with direct mail

Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion-dollar acquisition) think that it’s […]

Read More

Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

Read More