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Twitter’s Leslie Berland shares the marketing strategy behind the microphone

Image: Jennifer S. Altman What’s posted on Twitter inspires headlines, but looking at the last few years of stories about Twitter itself? Not so inspirational. Rampant abuse is leading high-profile celebrities to abandon the service. Same with c-suite executives and other prominent users. As for everyone else, user growth has all but stalled. Twitter’s aspirations […]

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The future of brand marketing is talking to machines

Vaynerchuk speaking during Ad Week New York, 2016.Image: Getty Images for 2016 Advertising Week New York “Technology is exposing us, not changing us.”  Gary Vaynerchuk is on a mission to spread his can-do message through his use of digital media. The entrepreneur, who’s CEO and co-founder of the digital agency VaynerMedia, has something of a […]

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Gary Vee on the future of digital marketing and talking to machines

LOS ANGELES, CA – JULY 31: Gary Vaynerchuk attends WORLDZ Cultural Marketing Summit 2017 , California. (Photo by Jerod Harris/Getty Images for PTTOW!)Image: Getty Images for PTTOW! Gary Vaynerchuk and his agency VaynerMedia are already known for dominating and owning social media. But now they’re turning their attentions to Voice AI. We caught up with […]

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WeWork buys a digital marketing company

Conductor is now part of WeWork.Image: conductor Don’t say it’s just a real estate giant. WeWork, known for selling shared workspaces, has acquired 13-year-old digital marketing company Conductor Inc, the companies announced on Tuesday.  SEE ALSO: WeWork founders want to help children start their own businesses for some reason The news comes just a day […]

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Twitter’s Leslie Berland shares the marketing strategy behind the microphone

Image: Jennifer S. Altman What’s posted on Twitter inspires headlines, but looking at the last few years of stories about Twitter itself? Not so inspirational. Rampant abuse is leading high-profile celebrities to abandon the service. Same with c-suite executives and other prominent users. As for everyone else, user growth has all but stalled. Twitter’s aspirations […]

Read More

The future of brand marketing is talking to machines

Vaynerchuk speaking during Ad Week New York, 2016.Image: Getty Images for 2016 Advertising Week New York “Technology is exposing us, not changing us.”  Gary Vaynerchuk is on a mission to spread his can-do message through his use of digital media. The entrepreneur, who’s CEO and co-founder of the digital agency VaynerMedia, has something of a […]

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Samsung Profit Tops Estimates on S7, Lower Marketing Costs

Samsung Electronics Co. reported second-quarter profit that beat analysts estimates, fueled by stronger sales for Galaxy S7 smartphones and aggressive cost cuts. Net income, excluding minority interests, was 5.83 trillion won ($5.1 billion) in the period ended June, the Suwon, South Korea-based company said in a filing Thursday. That compares with the 5.64 trillion-won average […]

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