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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

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Media.net acquired for $900M in mega ad-tech deal

The flowof Chinese capital into foreignad-tech companiesincreased this morning with the acquisition of Media.net for $900 million USD. A consortium will be paying cash for the startup with key operation centers in New York City and Dubai. Eventually the company is set to be acquired from the consortium byMiteno Communication […]

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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

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Facebook may begin testing a paywall for selected media stories as soon as October

Facebook could begin testing a paywall for subscription news stories as early as October, according to a top company executive. Campbell Brown, who heads up the social networks new partnerships business, made the reveal atthe Digital Publishing Innovation Summit on Tuesday, The Street reported. We have independently confirmed that, too. […]

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Yahoo SVP Adam Cahan to exit after Verizon acquisition closes

Another high-profile Yahoo executive, SVP of Mobile and Emerging Products Adam Cahan, will leave the company as the acquisition by VerizOath: comes to a close. This news via multiple sources comes amid cuts of as much as 15 percentof the combined Oath/Yahoo staff. TechCrunch is owned by Oath: which is […]

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Reddits new location tagging feature continues its push to become a social network

Reddit is continuing its march towards becoming a social network after it added location tagging to its mobile app. The service is famously known as the front page of the internet, but this year it has rolled out features that make it much more like Twitter or Facebook. Back in […]

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Google Attribution is a free and easy way to evaluate marketing efforts

At Googles Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop […]

Read More