Boy, X-Men: Apocalypses Marketing Was All Over the Map, Huh?

With the possible exception of the Wolverine movies (which we’re a little tired of), the X-Men franchise has always been the forgotten superhero cinema franchise. They deserve far more credit than they’re getting, but there’s no denying that they’ve never fully escaped deep nerd territory. That, our friends, is what you call a branding problem. […]

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